/ An inside look at the business of digital content
Archive
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Incontext Research
Consumers oppose being microtargeted by political advertising
March 10, 2020 | By Rande Price, Research VP – DCN
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Incontext Perspectives
Why zero-party data is publishers’ secret weapon in a post-cookie world
March 2, 2020 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
Putting the consumer first in a post-cookie world
February 25, 2020 | By Remi Cackel, Global SVP of Data – Teads -
Incontext Perspectives
Say goodbye to the cookie and hello to contextual
February 24, 2020 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
Latency: the devastating tax that publishers are ignoring
February 17, 2020 | By Justin Choi, Founder and CEO—Nativo -
Incontext Innovation
How USA Today balanced advertiser and consumer expectations in its latest redesign
February 6, 2020 | By Jessica Bateman – Independent Journalist -
Publishers: Have no fear of a cookieless future
January 27, 2020 | By Tyler Bishop, CMO – Ezoic -
Publishers focus on the evolution of the business at the annual DCN: Next Summit
January 22, 2020 | By Carol Brzozowski – Independent Journalist -
Incontext Revenue
Fact check series, part one: the truth about “cookieless” DMPs
January 13, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Research
New DCN report offers insights on programmatic marketplace
January 7, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Digital advertising trends that will dominate publishing in 2020
January 2, 2020 | By Afton Brazzoni, Copywriter – Lineup Systems -
Incontext Perspectives
The 8 biggest challenges digital publishers faced in 2019–and what lies ahead for 2020
December 23, 2019 | By Jon Fletcher, Content Editor – Marfeel