/ An inside look at the business of digital content
Archive
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Incontext Revenue
Q2 ad rates are at a historic low: This is how publishers should address it
April 15, 2020 | By Tyler Bishop, CMO – Ezoic
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Incontext Perspectives
Fact check series, part two: contextual targeting, audience targeting, and match rates
April 8, 2020 | By Adam Solomon, CMO – Lotame -
Incontext Research
An analysis of the spend amidst Covid-19: threats and opportunities
April 1, 2020 | By Todd Krizelman, CEO – MediaRadar -
Incontext Innovation
Quick reflexes and hard news: The media industry’s new reality
March 26, 2020 | By Chris M. Sutcliffe – Independent Media Reporter -
Incontext Perspectives
How blockchain can – and can’t – help advertisers navigate TV and video
March 24, 2020 | By Jason Manningham, General Manager, Blockgraph – FreeWheel -
Incontext Perspectives
We need the news. And the news needs us.
March 19, 2020 | By Jason Kint, CEO – DCN -
Incontext Research
More advertising doesn’t equal more effective advertising – the numbers back it up
March 16, 2020 | By Jamie Auslander, SVP Research & Analytics—true[X] -
Incontext Research
Consumers oppose being microtargeted by political advertising
March 10, 2020 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Why zero-party data is publishers’ secret weapon in a post-cookie world
March 2, 2020 | By Michael D. Silberman, SVP Strategy—Piano -
Incontext Perspectives
Putting the consumer first in a post-cookie world
February 25, 2020 | By Remi Cackel, Global SVP of Data – Teads -
Incontext Perspectives
Say goodbye to the cookie and hello to contextual
February 24, 2020 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
Incontext Perspectives
Latency: the devastating tax that publishers are ignoring
February 17, 2020 | By Justin Choi, Founder and CEO—Nativo