/ An inside look at the business of digital content
Archive
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Incontext Perspectives
When browser extensions attack: Meet LNKR, an ad ecosystem nightmare
August 11, 2021 | By Gavin Dunaway, Product Marketing – The Media Trust
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Incontext Perspectives
3 Ways ad measurement is evolving to gauge true ad impact
August 3, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Revenue
The Insider perspective on post-cookie advertising
August 2, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
4 Media industry twists and turns you don’t want to miss
July 29, 2021 | By Jason Kint, CEO – DCN -
Incontext Perspectives
Opt out of the bad ads that ruin in-app gaming
July 27, 2021 | By Tobias Silber, CBO – GeoEdge -
Publishers: Use your data to close and retain more deals
July 26, 2021 | By Dan Lawton, VP, Business Development – DoubleVerify -
Incontext Perspectives
Viewability + engagement = highly valuable impressions
July 12, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
Why third-party cookies should be dead to you (regardless of what Chrome does)
July 8, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Perspectives
Will iOS and cookie privacy updates affect Facebook?
June 30, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Research
Top ad servers service the fake news ecosystem
June 29, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
We’re entering the age of prediction-based marketing
June 23, 2021 | By Jürgen Galler, CEO and Founder — 1plusX -
Incontext Perspectives
Publishers: Consolidate your tech stack to drive growth
June 21, 2021 | By Mimi Wotring, SVP of Publisher Sales & Client Services – DoubleVerify