Taking Pulse: Subscriptions – Using newsletters to enhance the value of subscriptions
Taking Pulse: Subscriptions – Using newsletters to enhance the value of subscriptions
Leveraging newsletters to maximize engagement and value of your subscriptions Sarah Ebner is an award-winning journalist who is currently executive editor and head of newsletters at the FT, which she joined in April 2021. She is an expert in newsletters and digital journalism and was the first ever head of newsletters at The Telegraph, where...