Going Deeper: Looking within evergreen content to understand enthusiast consumer behavior and leveraging seasonality Breton Fischetti, VP of Commerce at Recurrent breaks down everything you’re overlooking about evergreen content. With brands like The Drive, BobVila.com, Outdoor Life, and Popular Science, Recurrent’s Commerce teams leverage granular detail, enthusiast audiences, and brand authority to produce hyper-seasonal and...
DCN Events
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The DCN Legal and Legislative Committee's monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. This is a free event for DCN members. The unique, members-only attendee list allows for open conversation, information sharing and networking . Please feel free to share this invitation to colleagues within your organization.
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Join Vox Media’s executive producer of branded audio, Annu Subramanian for a virtual discussion on how she and her team at Vox Media’s in-house brand studio, Vox Creative utilize their deeply established relationships with hosts and editorial talent to produce effective ads for brands that are authentic to the host and audience. This Next: Conversation... |
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At The Post, audience insights play a central role in creating products that our readers need, reinforcing the value of subscribing. The Washington Post’s Erika Allen discusses how The Post is using data dives to build new experiences, guide ideation for future products, verticals and franchises that align with audience desires. These hot topic discussions... |
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How National Geographic is monetizing their global fanbase The presentation and Q/A will focus on how Nat Geo continues to evolve its subscription strategy to adapt to changing consumer behavior and advertising needs. These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From dynamic paywalls... |
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Login or register to the DCN member center to view the on-demand video (on desktop see top right corner of page, on mobile the top center). Join Rande Price, DCN’s VP of Research and Bruce Friend, Senior Advisor, Screen Engine/ASI, for a review of results from our new consumer subscription research: Digital Media Subscription Tracking.... |
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This half-day live event in NYC will bring together DCN members to discuss the most pressing issues impacting their tech and product teams: From data management to modern tech stacks, development strategies, UX, compliance, AI, accessibility and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers... |
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