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Hot Topic: Subscriptions

May 18, 2023 @ 11:00 am - 11:45 am | Virtual
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Featured Speakers

  • Julianne Galvin

    VP of Growth Strategy and Partner Development

    National Geographic Media

How National Geographic is monetizing their global fanbase

The presentation and Q/A will focus on how Nat Geo continues to evolve its subscription strategy to adapt to changing consumer behavior and advertising needs.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From dynamic paywalls to waking sleeping subscribers, to encouraging maximum engagement and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.

Sponsors

  • Piano helps organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano’s clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction. Piano’s global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte, received Product of the Year from the Business Intelligence Group and won Data Management Solution of the Year from Data Breakthrough.
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