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Hot Topic – Leveraging audience data to create subscriber pathways at The Washington Post

May 11, 2023 @ 11:00 am - 11:45 am | Virtual

Featured Speakers

  • Erika Allen

    Head of Audience Strategy and Growth

    The Washington Post

At The Post, audience insights play a central role in creating products that our readers need, reinforcing the value of subscribing. The Washington Post’s Erika Allen discusses how The Post is using data dives to build new experiences, guide ideation for future products, verticals and franchises that align with audience desires.

These hot topic discussions will bring together DCN members to discuss the most pressing issues impacting their subscription strategy: From dynamic paywalls to waking sleeping subscribers, to encouraging maximum engagement and more – these closed-door, members-only discussions are the best place to share insights with your senior executive peers that will shape and grow your business.


  • Piano helps organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The Piano Analytics and Activation Platform measures thousands of customer data points and acquires first-party data to more deeply engage users and then serve relevant content and experiences based on their unique behaviors and profiles. Using this powerful end-to-end platform, Piano’s clients have achieved more scale, engagement and revenue by expanding the lifecycle and value of every digital interaction. Piano’s global customer base includes IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more. Piano has been recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte, received Product of the Year from the Business Intelligence Group and won Data Management Solution of the Year from Data Breakthrough.