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Video Strategy Series – Adapting During Challenging Times: The Complex Networks Video Strategy

July 23 @ 12:00 pm - 12:45 pm

Zoom Video Event

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.


In February, as the realities of Covid-19’s impact on how business is done came into focus, Complex Networks’ content team began conceiving and developing new video series that could be produced remotely. And, even as the quarantine reshaped the lives of millions – and the video business – our nation has been moved to act in the wake of the continued loss of black lives from racism and at the hands of law enforcement.

Complex Networks’ creative output during these challenging times has, in some instances, been completely original, drawing from the company’s expertise in areas like news, food or sneakers. In other cases, Complex Networks has leveraged new extensions of existing IP. In every case, the organization had to be creative about how they re-conceive, produce, and work with brands around video content. In this session, you’ll hear from three leaders across Complex Networks’ content and brand partnerships divisions. They will discuss the challenges, opportunities, and learnings that have emerged including best practices for remote video production, staying timely but true to your communities and brand, and helping advertisers adapt their own content strategies.

Speakers

  • Edgar Hernandez – Chief Revenue Officer – Complex Networks
  • Erika Turner – VP, Programing and Development – Complex Networks
  • Justin Killion – General Manager; EVP of Operations + Content – Complex Networks
  • Edgar Hernandez

    CRO

    Complex Networks
  • Justin Killion

    VP, Programing and Development

    Networks
  • Erika Turner

    GM; EVP of Operations + Content

    Networks