About / Discover more about us.

Archive

Archives

This May Explain Why Verizon Wants To Buy Yahoo’s Properties

Steve Dempsey: Advertisers should heed the good news for premium news websites

Ads on premium sites drive 67% greater brand lift

Data Companies See Viewability As Key to Digital Ad Accuracy

My Loose Theory of Too Much Information: Value of Trust Goes Up

ComScore: Ads on premium sites get ‘halo effect,’ are 3x more effective

Newsonomics: Are ads on top news sites worth more? A new study says yes Ken Doctor

Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability

Ads By Premium Content Enjoy Halo Effect

Premium context lifts brand metrics

Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability

The rise of wearable filtering technology, and what brands can do about it