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Digital Content Next Endorses Bi-Partisan AMERICA Act to Protect Trust in Online Advertising
NEW YORK – March 30, 2023 – In an effort to provide clarity and transparency in the digital advertising marketplace, Digital Content Next (DCN), the trade association that exclusively represents more than 60 high quality digital media companies and thousands of trusted media brands, endorses the bi-partisan bill, the AMERICA Act.
“The digital advertising marketplace operates like a financial marketplace with brokers representing buyers and sellers. But, unlike financial markets, there are no requirements for transparency and there are no rules to avoid conflicts of interest and insider trading.” said Jason Kint, CEO of Digital Content Next. “We support the AMERICA Act because it will reinforce the basic free market tenets of competition and transparency in digital advertising, which fuels the online content we all read and love and are a necessity for all sorts of businesses – small and large – to efficiently reach consumers.”
As alleged by the Department of Justice and a bipartisan group of state attorneys general, the digital advertising marketplace is plagued by shady middlemen charging exorbitant fees and engaging in questionable business practices which ultimately translates into higher costs and reduced privacy for consumers. While dominant ad tech companies make huge profits, publishers and advertisers get squeezed. And high costs are passed on to American consumers.
“This lack of competition in digital advertising means that monopoly rents are being imposed upon every website that is ad-supported and every company—small, medium, or large—that relies on internet advertising to grow its business,“ said U.S. Senator Mike Lee (R-UT). “It is essentially a tax on thousands of American businesses, and thus a tax on millions of American consumers.”
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