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Ads on premium sites drive 67% greater brand lift

Data Companies See Viewability As Key to Digital Ad Accuracy

My Loose Theory of Too Much Information: Value of Trust Goes Up

ComScore: Ads on premium sites get ‘halo effect,’ are 3x more effective

Newsonomics: Are ads on top news sites worth more? A new study says yes Ken Doctor

Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability

Ads By Premium Content Enjoy Halo Effect

Premium context lifts brand metrics

Ads on Premium Publishers’ Sites Are 3 Times More Effective at Boosting Brand Favorability

The rise of wearable filtering technology, and what brands can do about it

Two Senators Just Noticed That Digital Ad Fraud Is Happening And Want The FTC To Investigate

The conventional wisdom on ad blocking is missing one key statistic