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Need to Know: Mar. 10, 2017

eMarketer Releases New Report on the Sometimes Tense Relationship of Publishers and Platforms

P&G’s Pritchard hits back at objectors to media clean-up demands

The Digital Ad Ecosystem Is Messy And TrustX Is Grabbing A Broom

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Meet the CEO of a new firm taking on Facebook and Google for advertising dollars

Facebook And Google Run 57% Of The World’s Digital Advertising

Who Cares if Facebook is a Media Company?

Google and Facebook Run 57% of All Digital Advertising Worldwide (GOOG, FB)

Kraft-Heinz Made A Bid For Unilever; YuMe’s 2016 Revenue Decreased

Publishers respond to P&G’s concerns

Publishers pledge to help P&G’s Pritchard over media transparency