eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study.
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Category results for "Industry-Research"
Industry Research
Forrester Research: U.S. Online Display Advertising Spend Forecast 2014-2019
Forrester Research expects a 90 percent increase in online display ad spending in the US between 2014 and 2019. Growth will be driven by video, programmatic and mobile display.
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Adap.tv’s fifth-annual 2014 US Video State of Industry report
A survey of more than 350 publishers and media buyers focuses on changing attitudes to programmatic video trading.
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IAB and Winterberry Group White Paper: Going Global: Programmatic Audience Development Around the World
Survey of more than 145 advertisers, publishers, service providers and technology leaders documents the increase in adoption of programmatic audience development approaches.
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OneSpot Survey: The State of Content Marketing and Distribution
A survey of over 400 marketers on their objectives, challenges and budgets for paid content distribution.
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Ooyala: The Global Online Video Index Report Q2 2014
This quarter’s index report focuses on the mobile video segment. Mobile phone and tablet consumption is compared to desktop and connected TV platforms.
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SNS Telecom: mobile advertising forecast 2014-2020
Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
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TRUSTe 2014 US Consumer Confidence Privacy Report
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The Role of Content in the Consumer Decision Making Process
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Reuters Institute Digital News Report 2014
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Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish…
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Native Advertising: Key Marketing Strategy for Overexposed Digital Consumers
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