Digital Content Next is the only trade association that exclusively serves the unique and diverse needs of high-quality digital content companies that manage trusted, direct relationships with consumers and marketers.
Our Members
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Accountability and opportunity go hand in hand
April 8, 2021 | By Chris Pedigo, SVP Government Affairs – DCN
With a mix of ads and subs, The Weather Company’s forecast looks good
April 6, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
Going beyond diversity, the Maynard 200 program fosters true equity
April 1, 2021 | By Evelyn Hsu, co-director—The Maynard Institute andMartin Reynolds, co-director—The Maynard Institute
Our Members
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Perspectives
How to choose the right approach – and solution – for a cookie-less world
April 14, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Revenue
What Hulu’s AVOD success story tells us
April 13, 2021 | By Todd Krizelman, CEO – MediaRadar -
Perspectives
The race is on for publishers and brands to leverage first-party data
April 12, 2021 | By Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive
Upcoming Events
Tech and Product Innovation Series #1 – Three approaches to post-cookie identity
May 13 @ 12:00 pm - 12:45 pm
Virtual Event
Tech and Product Innovation Series #2 – How Politico Europe modernized readers’ experience with an API-first approach
May 20 @ 12:00 pm - 12:45 pm
Virtul Event
Supporter Spotlight
Why brand suitability is important for publishers and advertisers
Increased uncertainty has led to a growing chorus of advertisers questioning the limitations of traditional brand safety approaches, like keyword blacklists. They are also asking what else can be done to assure brands that their ads won’t appear in unsafe environments.
By Chris Langel, Vice President Measurement – Oracle Advertising and Customer Experience