Search results for "reader revenue"
From scale to signal: Why cleaner publisher environments gain value
Programmatic advertising has long been essential to publisher revenue. Unfortunately, it has also posed a challenge to user experience. However, the longstanding trade-off between ad density and revenue is shifting…
Your audience isn’t in silos. Your data is.
If you’re running a modern media business, you’re probably managing more platforms than staffers who know how to use them. It’s not your fault. Unfortunately, the last decade rewarded speed…
DCN Perspective on EC Investigation into Google’s AI Overviews
Digital Content Next strongly supports the European Commission’s formal investigation into Google’s AI Overviews and AI Mode practices. Google’s use of premium publisher content to power AI-generated summaries atop search results…
What AI reveals about premium content: It was valuable all along
Richard Gingras has been surfacing in my human “feed” far too often these past few weeks. As many readers will know, Gingras spent nearly two decades as Google’s head of…
Reaching Gen Z means mastering authenticity and algorithms
Publishers are rethinking how they show up on social platforms in 2025, places where Gen Z and Gen Y increasingly discover content through algorithms. Recent DCN research reveals that these…
Small publishers model sustainable media strategies
Around the world, news organizations are rethinking their models to build resilience, strengthen audience relationships, and invest in the tools that support quality journalism. A new global study offers a…
Publishers rethink SEO in the age of AI overviews
Whether it’s the rise of LLM search queries, AI overviews or the black-box operations of features like Discover, search and SEO is undergoing a fundamental shift. Publishers have built SEO…
How publishers can survive the AI search shift
Artificial intelligence is rewriting the rules of discovery. Search results are no longer a simple list of blue links. With tools like Google’s AI Mode delivering instant summaries, audiences often…
Media product executives discuss what’s working now
Media product leaders are navigating uncharted territory in 2025, where generative AI is reshaping audience behavior and attention has become the scarcest commodity. Yet a consensus is emerging that the…
How smart publishers are winning in a squeezed media economy
Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten in real time. According to a…
Publishers weigh Substack opportunity and risk
Since its launch 2017, Substack has gathered momentum and attention across the media – both from independent journalists building their own newsletters, but also from big publishing brands seeking out…
Facts: Google’s push to AI hurts publisher traffic
The numbers are in – and they are damning. DCN’s latest member-survey shows median year-over-year referral traffic from Google Search to premium publishers down 10% over just eight weeks. Non-news…