Search results for "reader revenue"
Digital media’s 2025 focus: trust, engagement and innovation
As the dust settles on 2024’s festivities and we embark on a new year, media organizations will again consider how to navigate shrinking budgets, shifting audience expectations, and new technologies…
The Tow Center reveals ChatGPT’s major attribution errors
OpenAI’s ChatGPT Search, an AI-driven alternative to traditional search engines, raises pressing concerns for news publishers, including attribution errors. OpenAI promotes its collaboration with select news organizations and uses mechanisms…
How Data Collaboration Platforms are transforming publishing
As digital publishers seek to expand their revenue streams, strengthen their data capabilities, and keep pace with evolving adtech, data collaboration platforms (DCPs) have emerged as powerful allies. According to…
How publishers can use performance marketing to boost growth
The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to changes in search engine algorithms, the rise of AI-driven…
The grey zone: Where the media fits into fake news
Change is an inevitable part of journalism. No one would deny the radical – and ongoing – technological shifts impacting the craft over the past three decades. And few (if…
Reimagining the place of news in social media
As with many of you, the 2024 Reuters’ Digital News Report continues to give us much to reflect on even months after its release. While there are many learnings from…
Four newsletter strategies from leading publishers
Despite the challenges thrown at publishers by obfuscating metrics or deliverability changes, newsletters continue to grow in importance. Media companies increasingly use email newsletters as a key tool for maintaining…
From custom to community: the evolution of product management in media
To stand out in the “AI-age,” media companies are emphasizing direct relationships with the audience. We’re also seeing the resurgence of the homepage, the emergence of AI-powered editorial workflows, and…
How media companies can succeed in podcasting: Slate’s secret
Podcasting — it’s been a hot business since Serial became a cultural phenomenon back in 2014, spurring SNL skits and inspiring satirical spinoffs on streaming networks. In the years since…
How hyper-local news can win back young audiences
The data is clear: a chasm exists between what traditional news offers and what younger audiences crave. Decades of research haven’t bridged this gap, and proposed solutions often fall short….
How inclusion lists fight misinformation
Programmatic advertising may be the most ubiquitous, influential market in the world. Yet almost nobody, including most of its participants, understands how it actually works. It’s something I cover in…
Survey reveals 2024 referral traffic trends for publishers
Over the past few years, publishers have seen formerly reliable sources of traffic like Google and Facebook dry up, with no new platforms on the horizon to make up for…