Search results for "reader revenue"
Research reveals that ad tech is reducing reader trust
Advertising is a fundamental part of news publishers’ revenue model. Within the digital advertising marketplace, programmatic and advertising technology are a large part of the ecosystem. A new research report, Guide to Advertising Technology, from the Tow Center for Digital Journalism, looks into programmatic advertising and the influence of ad tech on the practice, distribution, and perception of journalism.
How to build a “habit loop” to form a lasting and lucrative reader relationship
Consumer engagement is a critical component of news publishers’ direct to consumer revenue strategies. According to the International News Media Association’s new report, Unpacking the Reader-Subscriber Lifetime Customer Journey, every publisher component—from content to membership programs and e-newsletters—must reflect a strong and unified value proposition to consumers in order to be habit-forming.
Moving readers from free to fee: An inside look at successful premium publishing strategies
In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains a tough sell. Yet many publishers today are tackling this problem with a variety of successful tactics designed to convert freeloaders into subscribers.
With a little help – and a little weirdness – readers understand why it’s important to help local startup newsrooms pay the bills
When we launched Denverite’s membership program, just weeks before our Spirited Media colleagues at The Incline and Billy Penn launched theirs, we had some guesses about what might cause people to donate. But would it be enough to get people to help us pay the bills?
Strategies for building audience revenue
Publishers are rethinking their editorial practices and diversifying revenue streams to become less dependent on advertising or foundation funding. They (especially digitally native publishers) are implementing mixed revenue approaches, which include advertising, corporate underwriting, foundation funding, article syndication, events, affiliate programs, merchandise, and book sales revenue. The newly released report, Guide to Audience Revenue and Engagement from the Tow Center for Digital Journalism, provides insights on strategies for building audience revenue and engagement.
How AI and data are allowing the Associated Press to tap new revenue streams
In an age where exclusive content is pure gold and data is the new black gold, smart news organizations are looking for ways to unlock their frontline information and insights for maximum exposure across a multitude of platforms. Here, Peggy Anne Salz, mobile analyst and Content Marketing Strategist at MobileGroove, speaks with Ted Mendelsohn, AP Vice President, Commercial and Digital Markets. They discuss the company’s mission to expand distribution of its archival content, extract value from its data, and enhance news-gathering capabilities.
How Slate, Vox, and The Washington Post are trying to turn Apple News readers into paying customers
There is little dispute about the popularity of the Apple iPhone. Since the it debuted in 2007, the company has sold more than a billion units. Last quarter alone Apple…
Media companies lured by the promise of subscription revenue
Media companies are in the midst of a massive shift in revenue strategies from one primarily focused on advertising to one that is more diversified. Without a doubt, subscriptions are highly attractive, given that they guarantee a steady stream of income that is far less volatile than the digital ad market. Ads probably aren’t going away anytime soon, but media outlets are looking for new ways to monetize beyond the traditional ad, and subscriptions offer one way to do that.
Q&A: Mike Kisseberth, Chief Revenue Officer of Purch, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Chartbeat spent more than 400 hours analyzing subscriptions—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical trends, and distilling insights from past use cases. After more than 400 hours of subscriptions research, here are some of our early takeaways.
Channels, conversions, and churn: Why better mobile UX is key for publishers
Publishers attempting to unlock new sources of reader revenue are understandably honing in on device usage, particularly when there are an estimated 5.1 billion unique mobile users around the world that could be paid subscribers. However, simply possessing the analytics is only step one. The next and crucial step is understanding the sources of retention and churn.
How publishers are navigating the perilous path to diversification
Many quality publishers are navigating the ‘valley of death’ on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s not a journey that they’ll all survive. But publishers are being driven by the realization that solely ad-funded models won’t work in the age of platform intermediaries and tech giants, which control both content distribution and advertising revenue. However, for publications with a loyal, engaged audience, the journey is worth the risk.