Search results for "reader revenue"
How Crain Communications uses pricing research to grow revenue
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed this role, she quickly…
Reducing subscription churn is critical for advertising revenue
The deluge of advertisement and subscription offerings can lead to rampant reader fatigue. In this digital age, subscription churn presents an ongoing problem for media companies. Benchmarks place the media…
The case for combined revenue models
Subscription models have increased in popularity among growing numbers of publishers who are shifting their focus away from ad sales – and this trend has gained even more ground over…
Publishers are focused on revenue and time on site
Due to recent trends in news related to the Covid-19 outbreak, publisher traffic is booming. Not only are people visiting publisher sites more, they’re also sticking around longer and reading…
5 Ways to repurpose the same journalism to diversify revenue
As multi-channel has given way to omnichannel distribution, publishers no longer seek print readers or digital readers. Instead, they recognize that they must reach the same reader across mediums to…
How intelligent paywalls maximize total digital revenue
Audience revenue is a growing component of the digital business model, but it often comes at the cost of advertising inventory. News media companies are struggling to support their newsrooms…
Where are the world’s most loyal readers? Hint: It’s not North America
Publishers looking to understand how high reader engagement translates to long-term loyalty in 2019 should look no further than Northern Europe. Our research finds that Northern European readers had the highest percentage of loyal pageviews for consecutive quarters.
Back in black: The rise of revenue diversification
The publishing industry is going through a transformation due to continued shifts in reader habits. As readers spend more time within social platforms, publishers are exploring new opportunities both on and off their sites to reengage users and grow their bottom line. Revenue diversification has become a priority in the media business.
Paywalls and events are among the many strategies publishers are taking to diversify revenue
Innovation is the key driver of sustainability and financial viability. This is why successful publishers are developing and testing new products, offerings, and revenue models. A new report, 50 Ways to Make Media Pay, offers a collection of strategies—from paywalls to advertising tools, events, and commerce.
DCN Direct Audience Revenue Case Studies Report
DCN recently released insights from the DCN Direct Audience Revenue Case Studies Report conducted in partnership with The Lenfest Institute. This media strategy research, exclusively for DCN members, offers actual…
Regulation, revenue diversification, and values top of mind at the 2019 DCN Next: Summit
In 2019, top media challenges include consolidation, regulation, and “fighting the pervasive mentality that all content needs to be free and the ever-spawning attacks on the independent press, even from the U.S. administration,” according to Jason Kint, CEO of Digital Content Next (DCN).
Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. So they seek to offset losses by broadening their revenue diversification through subscriptions and new product offerings.