Search results for "reader revenue"
Publishers increase mobile investment
Mobile is an ever-increasingly important platform in digital publishing as consumers spend more time on their devices. In fact, three-quarter of publishers (75%) stated they will increase their mobile investment in the next 12 months, reported AOL’s 2016 Publisher Outlook Report, which surveyed 300 publishers in the U.S. Further, nearly half of the publishers plan on increasing their mobile investment up to 25% more and 10% plan on increasing their investment from 50-100% more in the next 12 months. Publishers also anticipate video ad sales to be the top revenue performer of the year.
Media companies wrestle with ad blocking
Ad blockers have become the bane of the online publishing industry’s existence. Having spent decades grappling with how to effectively monetize digital content, now publishers face a very real obstacle to their primary revenue stream in the form of the ad blocker. As ad blockers increasingly take hold, publishers are struggling to determine the extent of the threat and, of course, how best to address the issue.
Content marketers still struggling, opportunities for publishers abound
The 2016 State of Content Marketing Survey Summary Report from Ascend2 is out, and it confirms what many of us already know: content marketers are still struggling in a variety of ways. They are mostly concerned with lead generation (58%) and improving customer engagement (55%). Lack of an effective content strategy (48%) and lack of content creation resources (48%) are the biggest barriers to their success—and most of them are still reporting limited success.
Mobile ad blocking on the rise. What’s that mean for digital publishers?
Ad blocking on desktop has been a thorn in the side of publishers for years, but it’s the advance of ad blocking on mobile and built into browsers – and the stunning growth trajectory of ad blocking usage across markets including China and India – that poses the greatest threat to digital media companies that depend on advertising for revenue.
Trust, transparency and the New York Yankees
According a recent report in the New York Times, the majority of new online advertising revenue—85%—will go to two companies: Google and Facebook. While these companies have consumer-facing services, the reason they dominate the digital advertising ecosystem is because of the technology and algorithms they employ as third parties. Third parties collect data about consumers yet have no direct relationship with them. In addition, those people usually have no idea that their data is being collected.
Native advertising and the news media
An ever-growing number of publishers are offering native advertising as part of their digital advertising mix. By its nature, this sponsored content is designed to mimic the look and feel of the content around it. Michele McLellan undertook a study on native advertising for the Tow-Knight Center for Entrepreneurial Journalism. The Rise of Native Ads in Digital News Publications examines the native advertising offered by 14 U.S. news media organizations — ranging from prominent publishers such as Forbes and the The New York Times to community newspapers and digital news startups.
Service journalism and the web advertising problem
Terrible ads are a big reason why tracking protection seems like an incomplete solution to the problems of web advertising. Web users don’t just block ads because people are good applied behavioral economists, seeking signal and filtering noise. A lot of web ads are just deceptive, annoying, gross, or all three. (Oh, right, some of them carry malware, too.)
NewCo Shift launches on Medium, bets on a new kind of publishing platform
When Medium—founded by Ev Williams of Twitter—announced its new offering for publishers on April 5, it launched with 12 publisher partners, including The Awl, Electric Literature and, of course, NewCo Shift—led by John Battelle and Brian Monahan. Why Medium? For the community and the CMS. (Continue Reading)
Publishers: Prepare to meet the evolving needs of content advertisers
Creating content for brands has been a windfall for publishers. On the receiving end of advertisers’ investment in content marketing, publishers are even encroaching on ground formerly dominated by agencies. But this could change, so it’s critical publishers start to think differently about content creation, and the bigger impact these content assets can make in meeting the evolving needs of advertisers.
Can brand content help solve a murder?
Sponsored content is not a new thing; paid advertorials have been around for more than a century. But there’s no denying that branded content has become a significant part of the marketing mix and media revenue generation in recent years. Certainly, the deftness with which deep contextual connections can be made in digital has been a driver of demand. Even more interesting is that this desire for context is also driving experimentation and creativity when it comes to branded content storytelling.
5 Reasons every publisher should open a custom content studio
Custom content studios are not new, but they sure are hot! In March we found out that New York Magazine is building out its own content studio. In February, Grantland founder Bill Simmons announced he is getting into the branded content game, as did The Irish Times. It’s safe to say that “branded content” is no longer a bad word (or phrase, as the case may be) in media circles. That being said, not every publisher has the know-how to start up their own content studio.
Consumer matters: trust, transparency and the open web
I have no doubt the next year will bring meaningful developments in defense of the open web—the essential platform where publishers are able to distribute and monetize their content directly with consumers. On the open web—one in which information flows freely and gatekeepers are not able to restrict that flow—transparency rules, from sources to source code, and the most valued commodity is trust. To that end, champions of the open web are now writing and debating rules that will impact the value of publishers’ relationships with their readers and viewers.