Search results for "reader revenue"
Removing the friction from content access to ignite engagement at Forbes
According to Lewis D’Vorkin, the company’s Chief Product Officer, Forbes is pursuing a comprehensive strategy to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Peggy Anne Salz—mobile analyst and Content Marketing Strategist at MobileGroove—catches up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.
Top 6 trends for publishers in 2017
It’s been a topsy-turvy year for publishers in 2016, with big pushes into video, native advertising and even VR. But the end of the year saw the rise of Donald Trump, and questions about the power of social media and filter bubbles, along with the upside of a “Trump bump” in paid subscriptions and donations at the New York Times, ProPublica and other places. With 2016 soon coming to a close, let’s look ahead to how the biggest trends of the past year will influence the digital media business in the year ahead.
Inside the mobile-first, digital always strategy at The Dallas Morning News
Peggy Anne Salz, analyst at MobileGroove, catches up with Chris Williams, Digital Strategist & Senior Director of Digital Portfolio at The Dallas Morning News. They discuss the organization-wide rethink that has allowed the company to revamp its mobile apps, reimagine its brand and recharge advertising by harnessing mobile audience context.
DCN’s recommended reading: week of October 27, 2016
Here are some of the best media stories our team has read so far this week: AdAge | Pritchard’s Priorities for ANA: Quality, Equality, Transparency (3 min listen) Ars Technica…
Overall magazine audience grows 6.2%
Magazine publications are still growing strong across both print and digital platforms. In fact, in 2015 there were over 7,000 magazines in print, an increase from both five and ten…
The deal with disclosure and the ethics of native advertising
When it comes to native advertising, publishers are walking a fine line between reader trust and new revenue streams. For much of the short history of native advertising, publishers and…
Publishers increase mobile investment
Mobile is an ever-increasingly important platform in digital publishing as consumers spend more time on their devices. In fact, three-quarter of publishers (75%) stated they will increase their mobile investment in the next 12 months, reported AOL’s 2016 Publisher Outlook Report, which surveyed 300 publishers in the U.S. Further, nearly half of the publishers plan on increasing their mobile investment up to 25% more and 10% plan on increasing their investment from 50-100% more in the next 12 months. Publishers also anticipate video ad sales to be the top revenue performer of the year.
Media companies wrestle with ad blocking
Ad blockers have become the bane of the online publishing industry’s existence. Having spent decades grappling with how to effectively monetize digital content, now publishers face a very real obstacle to their primary revenue stream in the form of the ad blocker. As ad blockers increasingly take hold, publishers are struggling to determine the extent of the threat and, of course, how best to address the issue.
Content marketers still struggling, opportunities for publishers abound
The 2016 State of Content Marketing Survey Summary Report from Ascend2 is out, and it confirms what many of us already know: content marketers are still struggling in a variety of ways. They are mostly concerned with lead generation (58%) and improving customer engagement (55%). Lack of an effective content strategy (48%) and lack of content creation resources (48%) are the biggest barriers to their success—and most of them are still reporting limited success.
Mobile ad blocking on the rise. What’s that mean for digital publishers?
Ad blocking on desktop has been a thorn in the side of publishers for years, but it’s the advance of ad blocking on mobile and built into browsers – and the stunning growth trajectory of ad blocking usage across markets including China and India – that poses the greatest threat to digital media companies that depend on advertising for revenue.
Trust, transparency and the New York Yankees
According a recent report in the New York Times, the majority of new online advertising revenue—85%—will go to two companies: Google and Facebook. While these companies have consumer-facing services, the reason they dominate the digital advertising ecosystem is because of the technology and algorithms they employ as third parties. Third parties collect data about consumers yet have no direct relationship with them. In addition, those people usually have no idea that their data is being collected.
Native advertising and the news media
An ever-growing number of publishers are offering native advertising as part of their digital advertising mix. By its nature, this sponsored content is designed to mimic the look and feel of the content around it. Michele McLellan undertook a study on native advertising for the Tow-Knight Center for Entrepreneurial Journalism. The Rise of Native Ads in Digital News Publications examines the native advertising offered by 14 U.S. news media organizations — ranging from prominent publishers such as Forbes and the The New York Times to community newspapers and digital news startups.