Search results for "reader revenue"
Mobile ad-blocking isn’t a disaster… yet
When Apple announced last year that it would offer mobile ad blocking on iOS 9, and Google stated it would crack down on interstitial ads on mobile websites, publishers went immediately to sky-is-falling mode, predicting that these moves would undermine their chances for mobile ad revenues. But so far the panic has been overblown, especially in the U.S.
The fake, the faux, the facts, the future
Robert Thomson Chief Executive of News Corp gave a talk at the Asia Society at the Hong Kong Center on March 29, 2017. As Thomson put it, his talk could have been called “The Fake, The Faux, The Facts, The Future … The Flawed, the Fallible, the Fictitious and, it seems, the Fraudulent.” Needless to say, he covers significant ground on the key issues faced by our industry today. Here are some of the highlights of his talk, followed by the full text.
Why publishers and advertisers need to get native advertising right
Native advertising has come a long way from its debut in the digital marketing environment, when the lines between advertising and editorial were blurry at best. But a new study from the cloud-based intelligence platform MediaRadar, “Leaders and Lessons in Native Advertising,” found that 37% of publishers still aren’t complying with the Federal Trade Commission’s rules on disclosure for native advertising.
DCN Research Unveils Strategic Focus Areas Vital to Niche Publishers’ Sustainability
Owning a space and establishing a clear voice are critical to success NEW YORK– (January 24, 2017) – Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality…
How trust drives success—takeaways from the 2017 DCN Next: Summit
It’s a brave new world. As the media companies experiment with quickly-advancing technology amid the duopoly of Google and Facebook, tight competition antiquates the notion that only “content is king.” In the meantime, according to the 2017 Edelman Trust Barometer, consumer faith in four pillars — NGOs, business, media and government — fell since last year, with the trust in press falling the most. But challenge also presents opportunity.
The Big 10: Media executives call out the industry’s biggest challenges
While it is appealing to start off a New Year with rosy predictions, it is also important to take a clear-eyed look at the road (and roadblocks) ahead. We asked a few of our members what they see as the biggest challenges the digital media industry faces today. Here’s what a dozen leaders at ten diverse media companies see as the biggest challenge in the year to come.
Removing the friction from content access to ignite engagement at Forbes
According to Lewis D’Vorkin, the company’s Chief Product Officer, Forbes is pursuing a comprehensive strategy to meet consumer demand for snackable and relatable content delivered how, when and where they want it. Peggy Anne Salz—mobile analyst and Content Marketing Strategist at MobileGroove—catches up with D’Vorkin to discuss how the company is reinventing the mobile app user experience with the help of new technology that removes friction, increases engagement and opens up additional opportunities for monetization.
Top 6 trends for publishers in 2017
It’s been a topsy-turvy year for publishers in 2016, with big pushes into video, native advertising and even VR. But the end of the year saw the rise of Donald Trump, and questions about the power of social media and filter bubbles, along with the upside of a “Trump bump” in paid subscriptions and donations at the New York Times, ProPublica and other places. With 2016 soon coming to a close, let’s look ahead to how the biggest trends of the past year will influence the digital media business in the year ahead.
Inside the mobile-first, digital always strategy at The Dallas Morning News
Peggy Anne Salz, analyst at MobileGroove, catches up with Chris Williams, Digital Strategist & Senior Director of Digital Portfolio at The Dallas Morning News. They discuss the organization-wide rethink that has allowed the company to revamp its mobile apps, reimagine its brand and recharge advertising by harnessing mobile audience context.
DCN’s recommended reading: week of October 27, 2016
Here are some of the best media stories our team has read so far this week: AdAge | Pritchard’s Priorities for ANA: Quality, Equality, Transparency (3 min listen) Ars Technica…
Overall magazine audience grows 6.2%
Magazine publications are still growing strong across both print and digital platforms. In fact, in 2015 there were over 7,000 magazines in print, an increase from both five and ten…
The deal with disclosure and the ethics of native advertising
When it comes to native advertising, publishers are walking a fine line between reader trust and new revenue streams. For much of the short history of native advertising, publishers and…