Search results for "reader revenue"
How the new Economist app helps its audience feel less guilty and read more
To realign with readers who need to digest a lot of information while on the go, The Economist released a new app designed to demonstrate a value proposition and that helps it retain, rather than overwhelm, app subscribers.
How publishers can (and should) harness the power of membership
There is a glut of content available, much of it available for free. This means that many readers are less willing to pay for much of the professionally-created content of traditional media companies. Meanwhile, advertisers have more places to advertise and are less willing to invest in cost-per-click ad models and consumers are increasingly able to hide or ignore the ads. What’s a publisher to do? The answer could be rethinking your offering beyond the current product, with a membership mindset.
Thinking differently about outstream video ads
Marketers enjoy video because it creates a deeper connection with the audience and publishers are willing to push the boundaries of an acceptable video experience in the name of improved ad rates. Unfortunately, consumers dislike many of the tactics used in video advertising. So, it’s time for a rethink. Here are three things publishers can do to take advantage of improved connection and revenue opportunities while creating a healthy and friendly user experience.
Unified communications: bridging the gap between B2B and B2C content strategy
The digital democratization of access to content means that B2B and B2C publishers are no longer targeting different audiences at different times. The smartest strategy for both kinds of publishers is to reconcile the differences between the two and gain the benefits of learning from best practices of each.
Fight for the future: New York Times CEO Mark Thompson’s “Breaking The News” keynote
Read the keynote presentation by New York Times CEO Mark Thompson gave at the “Breaking the News: Free Speech and Democracy in the Age of Platform Monopoly” event, which was hosted by the Open Markets Institute and the Tow Center at the Columbia University School of Journalism on June 12, 2018.
How Google’s News App is tackling some of social delivery’s tough problems
Google CEO Sundar Pichai kicked off Google I/O by stating that “there is more great journalism being created today than ever before.” Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. A lofty approach by a company often on the receiving end of publishers’ ire. However, they are making an effort and committing resources to change the narrative.
Joint statement from European Publishers Council, Digital Content Next, News Media Alliance and News Media Association
Joint statement on GDPR Day One from European Publishers Council, Digital Content Next, News Media Alliance (U.S.) and News Media Association (U.K.), which represent more than 4,000 publishers globally. May…
Publishers need to work together—not against each other
Given that they are on the losing end of Facebook’s algorithmic attention deficit disorder, publishers need to give some thought to the ways in which they will continue to attract high quality audiences. In fact, publishers should seriously consider working together on this one. An option that isn’t getting enough attention is allocating part of their owned and operated pages for other premium publishers’ content.
Why Comcast is investing in blockchain (and maybe you should too)
Identified last year by PwC as one of eight breakthrough technologies that “will be the most influential on businesses worldwide in the very near future,” the blockchain is an innovation that has excited investors, business, and governments around the world. One proponent, Comcast Ventures, recently joined IBM, the technology community Galvanize, and the VC Boldstart Ventures, in supporting a growth lab for early stage blockchain startups. So what’s the deal?
For publishers scorned by platforms, the path forward lies in differentiation and big thinking
For years, publishers have raced to win over new online audiences, wherever those audiences might be — on Facebook, Google and myriad other platforms that readers use every day. The thought process behind this mad chase was simple: To stay relevant, publishers reckoned, they had to reach as wide of an audience as possible, across as many platforms as possible — surely profitability would follow. It’s time to think again.
10 big trends impacting news and media
Consolidation across the media continues in 2018 as does business decentralization according to the Future Today Institute’s 11th Annual Tech Trends Report. This year, the Institute identified 225 trends and examined how these changes and new technologies might impact the marketplace in 2018 and 2019. Here are 10 trends that will affect the news and entertainment media.
Cross device targeting: 3 ways publishers can benefit today
The growth in mobile content consumption has been a boon for media companies. That’s partly because users spend more time with their content – whether they’re watching video interviews during their commute, waiting in line at the grocery store, or even second-screening at home. And this should mean more ad revenue. However, the ongoing challenge has been identifying those users as they jump from device to device.