Search results for "reader revenue"
5 Steps to acquire, upsell, and retain subscribers using customer data
Publishers seeking to drive subscriptions as a way to bolster revenue and to be less reliant on ad revenue should consider strategies based on customer data. Data drives insights about your readers, which your team can use to acquire, upsell, and retain loyal subscribers.
The Facebook effect: What real-time marketing means for online publishers in the digital age
Consumer expectations have evolved. Immediacy isn’t a nice to have. It is a must-have. The future of online publishing is all about understanding what readers want in the moment and being prepared to deliver.
How to build a malware-blocking defensive line-up
Malware blocking technologies can go a long way in preventing bad ads from impacting your business’ bottom line, but they’re not a one-stop solution. Much like a quarterback relies on the assistance of his teammates, blockers work better when paired with other smart technologies and tighter security policies.
Monetizing data: 6 ways to make money without selling your data
Selling your data isn’t the only way to make money with your customer data. In fact, there are many creative ways in which publishers can monetize their data. Here are six opportunities to monetize data – without selling it.
The simple formula that works for The New York Times’ T Brand Studio
Peggy Anne Salz catches up with Graham McDonnell, International Creative Director for T Brand Studio, to discuss the company’s mission to create dynamic and innovative content with a decidedly human touch.
What happens when you take “publishing” out of the “publishing business”
Separating content creation from the business of publishing—HR, printing press, sales, and distribution—creates efficiencies that deliver what readers and content creators need: a sustainable business model that delivers amazing content.
How the new Economist app helps its audience feel less guilty and read more
To realign with readers who need to digest a lot of information while on the go, The Economist released a new app designed to demonstrate a value proposition and that helps it retain, rather than overwhelm, app subscribers.
How publishers can (and should) harness the power of membership
There is a glut of content available, much of it available for free. This means that many readers are less willing to pay for much of the professionally-created content of traditional media companies. Meanwhile, advertisers have more places to advertise and are less willing to invest in cost-per-click ad models and consumers are increasingly able to hide or ignore the ads. What’s a publisher to do? The answer could be rethinking your offering beyond the current product, with a membership mindset.
Thinking differently about outstream video ads
Marketers enjoy video because it creates a deeper connection with the audience and publishers are willing to push the boundaries of an acceptable video experience in the name of improved ad rates. Unfortunately, consumers dislike many of the tactics used in video advertising. So, it’s time for a rethink. Here are three things publishers can do to take advantage of improved connection and revenue opportunities while creating a healthy and friendly user experience.
Unified communications: bridging the gap between B2B and B2C content strategy
The digital democratization of access to content means that B2B and B2C publishers are no longer targeting different audiences at different times. The smartest strategy for both kinds of publishers is to reconcile the differences between the two and gain the benefits of learning from best practices of each.
Fight for the future: New York Times CEO Mark Thompson’s “Breaking The News” keynote
Read the keynote presentation by New York Times CEO Mark Thompson gave at the “Breaking the News: Free Speech and Democracy in the Age of Platform Monopoly” event, which was hosted by the Open Markets Institute and the Tow Center at the Columbia University School of Journalism on June 12, 2018.
How Google’s News App is tackling some of social delivery’s tough problems
Google CEO Sundar Pichai kicked off Google I/O by stating that “there is more great journalism being created today than ever before.” Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. A lofty approach by a company often on the receiving end of publishers’ ire. However, they are making an effort and committing resources to change the narrative.