Search results for "reader revenue"
CPM is old news: The business case for selling content differently
The crowded, often disingenuous digital advertising landscape has brought the industry to something of a crossroads. Quality engagement is both publishers’ most valuable and scarcest commodity. It’s also more expensive to achieve than ever before. So how do publishers give advertisers more of what they want without spending themselves into the red to deliver it?
DCN’s must reads: week of January 10, 2019
Here are some of the best media stories our team has read so far this week: The Ad Contrarian | Why Online Ads Haven’t Built Brands (7 min read) Adweek…
5 ways non-traditional publishers connect with audiences
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. Without a doubt, consumer engagement needs to top publisher strategies for 2019.
The cookie conundrum: Complexity for publishers in the age of ecommerce and cybercrime rings
Media publishers are at a historical juncture as they face pressures from all sides. These pressures include competing content providers; readers with changing habits, expectations, and preferences; and a growing number of data privacy regulations that are forcing businesses to change how they operate. Cookies can help. But they can also be part of the problem.
In 2019, these 4 shifts offer opportunities for trusted media brands
The teams at trusted media brands wake up every day and create content people love, products that serve them well, and safe and valuable advertising environments—all while maintaining the high level of ethics and professional standards that benefit viewers, readers, listeners, and a healthy marketplace. As we turn toward 2019, it is a good time to reflect on top-of-mind trends. Here are four important shifts happening in digital media right now—all of which play into the strengths of trusted media brands.
How one publisher won the brand safety battle
A volatile news cycle means it’s increasingly hard for marketers to find “safe” inventory to carry their ads. For publishers who traffic in newsworthy, attention-grabbing, informative content this presents a challenge and an opportunity.
5 Steps to acquire, upsell, and retain subscribers using customer data
Publishers seeking to drive subscriptions as a way to bolster revenue and to be less reliant on ad revenue should consider strategies based on customer data. Data drives insights about your readers, which your team can use to acquire, upsell, and retain loyal subscribers.
The Facebook effect: What real-time marketing means for online publishers in the digital age
Consumer expectations have evolved. Immediacy isn’t a nice to have. It is a must-have. The future of online publishing is all about understanding what readers want in the moment and being prepared to deliver.
How to build a malware-blocking defensive line-up
Malware blocking technologies can go a long way in preventing bad ads from impacting your business’ bottom line, but they’re not a one-stop solution. Much like a quarterback relies on the assistance of his teammates, blockers work better when paired with other smart technologies and tighter security policies.
Monetizing data: 6 ways to make money without selling your data
Selling your data isn’t the only way to make money with your customer data. In fact, there are many creative ways in which publishers can monetize their data. Here are six opportunities to monetize data – without selling it.
The simple formula that works for The New York Times’ T Brand Studio
Peggy Anne Salz catches up with Graham McDonnell, International Creative Director for T Brand Studio, to discuss the company’s mission to create dynamic and innovative content with a decidedly human touch.
What happens when you take “publishing” out of the “publishing business”
Separating content creation from the business of publishing—HR, printing press, sales, and distribution—creates efficiencies that deliver what readers and content creators need: a sustainable business model that delivers amazing content.