Search results for "reader revenue"
Beyond news: How publishers are building subscriptions around non-news products
A welcome consequence of the abortive chase for scale is that publishers, no longer slaves to the Big Number, are diversifying their revenues. News events, podcasts, even forays into long-form…
The Atlantic ventures into new digital waters
When you’ve been in the publishing business since 1857, you can rightfully say that you’ve learned a thing or two about longevity and how to make a product continually appealing…
Local news: Forget national metrics and focus on your strengths
Regional papers depend on building communities based on geography. But younger people prioritize interest-based communities. So, how can local and regional papers build new relationships with digital natives? At the…
Yes, publishers can compete with Google (here’s how)
As antitrust investigations envelope tech giants like Google and Facebook, some publishers may be lulled into thinking that their competition with Big Tech is fading. It’s certainly encouraging to see…
Editorial and sponsored: Has branded content blurred the divide?
With such a large appetite for content in the digital landscape, sponsored content has become a key source of revenue for the publishing industry. But with branded content leveraging the tone and style of a publication, it is critical to explore the role of editorial in ensuring quality content while maintaining reader trust.
Build paywalls, and people will dig holes
People used to be fiercely loyal to media brands. Unfortunately, the same system that brought about the democratization of online content also broke publisher loyalty.
Given Google Chrome’s “incognito” update, it may be time to rethink your paywall strategy
The talk of paywalls – and their relative strengths and weaknesses – makes this a good time to give some thought to your paywall strategy. Here are some different types of paywalls and how they may or may not be affected by Chrome’s latest update.
Beyond subscriptions: Redefining the value exchange between audience and publisher
Publishers are pouring their hopes into subscriptions and membership. However, even the most diehard optimists and proponents of these models have to admit that subscriptions alone are not a universal panacea to the need for digital revenue.
Subscriptions v. advertising models: Can they co-exist?
The industry has seen a major push to revive the subscription model. Some publishers have found success in pivoting to this revenue model. However, thousands of other publishers are wondering if subscriptions are a realistic option.
How publisher operating systems will help save the business
It’s a brutal time to be in the news publishing business. One troubling example is that, between 2004 and 2018, more than one in five American newspapers folded. However, I believe that publishing can be saved, and that one promising new technology may play a leading role in bringing publishing back: the publisher operating system.
Why publishers need to focus on outcome-based advertising solutions
As the industry searches for new ways of cutting costs and diversifying revenue streams to stay afloat and support journalism, it’s time to put control back into publishers’ hands directly. Publishers need to focus on creating advertiser-centric business models and adopt technology that will create outcome-based solutions.
Trust in Facebook is at an all-time low: Here’s how media companies can use that to their advantage
With more than 1.5 billion users accessing Facebook on a daily basis, the social media giant has become a major source of advertising for brands worldwide. However, little by little, the community standards of Facebook have been dropping — and people are noticing.