Search results for "reader revenue"
Publishers focus on the evolution of the business at the annual DCN: Next Summit
At the dawn of the new decade of 2020, DCN members gathered at the Mandarin Oriental Miami January 16 and 17 to network, discuss victories and challenges as media companies…
The state of news subscriptions – and a newsworthy approach worth considering
Doggedly following the pace of the duopoly and facing falling print revenue, they anxiously watch as an increasing number of rivals drop out. And let’s face it, the route has…
Publishers have reevaluated their platform relationships
As 2019 comes to an end, we see that publishers have reevaluated their relationship with technology platforms. According to the Tow Center for Digital Journalism’s new report, Platforms and Publishers:…
Beyond news: How publishers are building subscriptions around non-news products
A welcome consequence of the abortive chase for scale is that publishers, no longer slaves to the Big Number, are diversifying their revenues. News events, podcasts, even forays into long-form…
The Atlantic ventures into new digital waters
When you’ve been in the publishing business since 1857, you can rightfully say that you’ve learned a thing or two about longevity and how to make a product continually appealing…
Local news: Forget national metrics and focus on your strengths
Regional papers depend on building communities based on geography. But younger people prioritize interest-based communities. So, how can local and regional papers build new relationships with digital natives? At the…
Yes, publishers can compete with Google (here’s how)
As antitrust investigations envelope tech giants like Google and Facebook, some publishers may be lulled into thinking that their competition with Big Tech is fading. It’s certainly encouraging to see…
Editorial and sponsored: Has branded content blurred the divide?
With such a large appetite for content in the digital landscape, sponsored content has become a key source of revenue for the publishing industry. But with branded content leveraging the tone and style of a publication, it is critical to explore the role of editorial in ensuring quality content while maintaining reader trust.
Build paywalls, and people will dig holes
People used to be fiercely loyal to media brands. Unfortunately, the same system that brought about the democratization of online content also broke publisher loyalty.
Given Google Chrome’s “incognito” update, it may be time to rethink your paywall strategy
The talk of paywalls – and their relative strengths and weaknesses – makes this a good time to give some thought to your paywall strategy. Here are some different types of paywalls and how they may or may not be affected by Chrome’s latest update.
Beyond subscriptions: Redefining the value exchange between audience and publisher
Publishers are pouring their hopes into subscriptions and membership. However, even the most diehard optimists and proponents of these models have to admit that subscriptions alone are not a universal panacea to the need for digital revenue.
Subscriptions v. advertising models: Can they co-exist?
The industry has seen a major push to revive the subscription model. Some publishers have found success in pivoting to this revenue model. However, thousands of other publishers are wondering if subscriptions are a realistic option.