Search results for "reader revenue"
Media execs weigh in on Covid-crisis inspired trends: creativity, productivity, and growth
Throughout the course of the Covid-19 pandemic, media organizations have had no option but to rapidly – and even radically – change their existing processes to keep things running smoothly….
Why HBR’s Maureen Hoch is focused on high-touch content right now
Media consumption in the Covid-19 era is hitting record levels as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is…
Food brands deliver a hearty response to changing consumption habits
As we begin to adapt to new routines amidst the coronavirus crisis, food publishers have seen a large rise in audience numbers and engagement. People facing weeks at home with…
The media is failing to communicate journalism’s value to the public
It’s important to celebrate the little victories right now. It’s how we stay sane. Even in the face of a crisis that threatens the continued existence of newspapers at all…
In the battered news industry, are nonprofits best equipped to survive?
Over the past decade, the nonprofit news model has offered some hope while traditional news outlets struggled to keep afloat. Without the need to rely on advertisers and instead making…
Post-coronavirus content: A Chartbeat analysis of global engagement data
Reader interest in coronavirus content has begun to wane. In fact, since March 30, we’ve seen traffic to Covid-19 articles is down nearly 25%. As Covid-19 fatigue sets in, we…
Fact check series, part two: contextual targeting, audience targeting, and match rates
Despite confusing messages from Data Management Platform start-ups, publishers need to understand the differences between contextual and audience targeting solutions. This knowledge will help them effectively match consumers to marketers…
Quick reflexes and hard news: The media industry’s new reality
The onset of the coronavirus pandemic has galvanized the media industry into action. Even as audience numbers have “skyrocketed,” the advertising revenue that sustains much of the media ecosystem has…
We need the news. And the news needs us.
“In a pandemic good info saves lives.” – Dr. Marc Lipsitch, professor of epidemiology at Harvard University Like much of America, I was introduced to Dr. Lipsitch in the…
Comment sections aren’t dead (yet)
Comments for news organizations’ digital publications took a blow when NPR closed its online comments section in 2016. Even before NPR’s monumental decision, other organizations including The Verge, Reuters, and…
The rise of tribal subscription marketing
“Democracy dies in darkness.” It’s an amazing rallying cry, a banner that supporters of The Washington Post flock to. As a tool for signing up potential subscribers, it has the…
In the wake of several big name failures, the industry seeks a solid Spanish language news model
2019 will be remembered as a turbulent year for Spanish-language news in the U.S. The New York Times, BuzzFeed News, the Huffington Post, and the Chicago Tribune all shut down…