Search results for "reader revenue"
It’s time to rethink the opinion section
Newspapers are more than just news. They’re also an integral part of the national conversation through their opinion columns. That, in fact, is how many newspapers (particularly weekend editions) market…
Google antitrust heats up
There is good reason why 50 attorneys general, the Department of Justice and regulators around the world are investigating Google for anticompetitive conduct in the digital advertising marketplace. It seems…
Consumers and advertisers are overwhelmed by the tyranny of choice
Maybe we already know this, but let’s all pause for a minute or two to consider some mindboggling numbers. Globally there are nearly 2 billion websites of which 400 million…
Media execs weigh in on Covid-crisis inspired trends: creativity, productivity, and growth
Throughout the course of the Covid-19 pandemic, media organizations have had no option but to rapidly – and even radically – change their existing processes to keep things running smoothly….
Why HBR’s Maureen Hoch is focused on high-touch content right now
Media consumption in the Covid-19 era is hitting record levels as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is…
Food brands deliver a hearty response to changing consumption habits
As we begin to adapt to new routines amidst the coronavirus crisis, food publishers have seen a large rise in audience numbers and engagement. People facing weeks at home with…
The media is failing to communicate journalism’s value to the public
It’s important to celebrate the little victories right now. It’s how we stay sane. Even in the face of a crisis that threatens the continued existence of newspapers at all…
In the battered news industry, are nonprofits best equipped to survive?
Over the past decade, the nonprofit news model has offered some hope while traditional news outlets struggled to keep afloat. Without the need to rely on advertisers and instead making…
Post-coronavirus content: A Chartbeat analysis of global engagement data
Reader interest in coronavirus content has begun to wane. In fact, since March 30, we’ve seen traffic to Covid-19 articles is down nearly 25%. As Covid-19 fatigue sets in, we…
Fact check series, part two: contextual targeting, audience targeting, and match rates
Despite confusing messages from Data Management Platform start-ups, publishers need to understand the differences between contextual and audience targeting solutions. This knowledge will help them effectively match consumers to marketers…
Quick reflexes and hard news: The media industry’s new reality
The onset of the coronavirus pandemic has galvanized the media industry into action. Even as audience numbers have “skyrocketed,” the advertising revenue that sustains much of the media ecosystem has…
We need the news. And the news needs us.
“In a pandemic good info saves lives.” – Dr. Marc Lipsitch, professor of epidemiology at Harvard University Like much of America, I was introduced to Dr. Lipsitch in the…