Search results for "reader revenue"
Do publishers stand a chance against the digital duopoly?
The word publisher can conjure up many different things to different people. Some old-schoolers picture The New York Times or Condé Nast, while younger generations may think of digital-first publishers…
The next step in engaging audiences: personalized news content delivery
Legacy news outlets have traditionally tried to be all things to all people. They’ve broadly served up content in a shotgun approach that has them competing in increasingly crowded spaces….
Widening the funnel: Where are news sites finding new subscribers?
Nobody ever said subscription success was easy. Yet over the last few years, the press in the U.S. and U.K. have had some things stack up in their favor. Political…
How publishers can develop a content-to-commerce strategy
For quality publishers with strong consumer relationships, a content-to-commerce strategy offers a valuable revenue diversification approach. The International News Media Association’s (INMA) new report, Content-to-Commerce Brings Revenue in Post-Advertising World,…
Insight killed the video star: The role of video in premium subscriptions
It doesn’t seem so long ago that premium video was the great hope for publishers. Newspapers including The Daily Telegraph were investing heavily in building up their video teams, only…
Advertising’s great unknown: Why audience intent matters more than identity
Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before…
It’s time to rethink the opinion section
Newspapers are more than just news. They’re also an integral part of the national conversation through their opinion columns. That, in fact, is how many newspapers (particularly weekend editions) market…
Google antitrust heats up
There is good reason why 50 attorneys general, the Department of Justice and regulators around the world are investigating Google for anticompetitive conduct in the digital advertising marketplace. It seems…
Consumers and advertisers are overwhelmed by the tyranny of choice
Maybe we already know this, but let’s all pause for a minute or two to consider some mindboggling numbers. Globally there are nearly 2 billion websites of which 400 million…
Media execs weigh in on Covid-crisis inspired trends: creativity, productivity, and growth
Throughout the course of the Covid-19 pandemic, media organizations have had no option but to rapidly – and even radically – change their existing processes to keep things running smoothly….
Why HBR’s Maureen Hoch is focused on high-touch content right now
Media consumption in the Covid-19 era is hitting record levels as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is…
Food brands deliver a hearty response to changing consumption habits
As we begin to adapt to new routines amidst the coronavirus crisis, food publishers have seen a large rise in audience numbers and engagement. People facing weeks at home with…