Search results for "reader revenue"
5 trends that will make you rethink your content delivery platform
Digital publishers face serious competition for readers at a time when customer loyalty is eroding. More than ever, readers want fast, personalized digital content regardless of device, platform, or location….
What publishers can learn from D2C brands (who learned it from them)
Successful D2C brands have a strategy for each and every customer touchpoint. This new crop of startups have made this specific way of marketing and selling into a model all…
The year of publisher-driven identity
Many publishers have not realized the full promise of programmatic advertising. And that is largely thanks to the use, and misuse, of third-party cookies. By providing user information access to…
How The Texas Tribune aligns product and editorial for audience retention
As McKinsey reminds us, great products result when companies build bridges between technology innovation and audience preference. It is critical to deliver a holistic experience across functions and every stage…
DCN’s must reads: week of December 17, 2020
DCN’s must reads: week of December 17, 2020 New York Times | 10 States Accuse Google of Abusing Monopoly in Online Ads (4 min read) Axios | FTC launches sweeping…
As ecommerce surges, publishers turn to certification to cement trust
Ecommerce has been a strategic priority for publishers for a number of years. Then, in just the space of a few months, Covid-19 accelerated the shift to digital shopping by…
Do publishers stand a chance against the digital duopoly?
The word publisher can conjure up many different things to different people. Some old-schoolers picture The New York Times or Condé Nast, while younger generations may think of digital-first publishers…
The next step in engaging audiences: personalized news content delivery
Legacy news outlets have traditionally tried to be all things to all people. They’ve broadly served up content in a shotgun approach that has them competing in increasingly crowded spaces….
Widening the funnel: Where are news sites finding new subscribers?
Nobody ever said subscription success was easy. Yet over the last few years, the press in the U.S. and U.K. have had some things stack up in their favor. Political…
How publishers can develop a content-to-commerce strategy
For quality publishers with strong consumer relationships, a content-to-commerce strategy offers a valuable revenue diversification approach. The International News Media Association’s (INMA) new report, Content-to-Commerce Brings Revenue in Post-Advertising World,…
Insight killed the video star: The role of video in premium subscriptions
It doesn’t seem so long ago that premium video was the great hope for publishers. Newspapers including The Daily Telegraph were investing heavily in building up their video teams, only…
Advertising’s great unknown: Why audience intent matters more than identity
Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before…