Search results for "reader revenue"
Newsweek and Discovery are ready for the cookieless web. Are you?
We all know that the days of the cookie as the primary means to ad targeting and personalization are coming to an end. From increased legislation to ongoing browser updates,…
Create premium digital experiences consumers will pay for
Publishers have experimented with paid-for digital content since the 1990s. In the time since, they have gained valuable experience, which has given them a much clearer view of what does…
MVP: Why sports coverage could be the next great subscription driver
Sports coverage and analysis is the lifeblood of specialist sites like Defector and The Athletic. However, as the competition for subscription revenue heats up, many media outlets are re-examining the…
The great privacy reset is here. Publishers, are you ready to capitalize?
The advertising industry needs to adjust its focus from big tech’s micro-changes to the bigger privacy picture. Something is happening at a macro-level that requires more attention than incremental changes…
The best conversion strategy media and publishing companies still aren’t using
When talking about conversion strategies within the digital media industry, we often focus our efforts on the same tried-and-tested methods: email marketing, social media campaigns, SEO, PPC, etc. These are…
Viewability + engagement = highly valuable impressions
Imagine that you’re driving down the highway and many of the billboards you pass are facing in the wrong direction. Advertisers paid for their messages to be displayed. However, some…
9 ways edge publishing will optimize performance and engagement
Over the last decade, digital publishing has seen tremendous development and technological advances. However, one thing remains constant: content is king. The rapid and always shifting market has forced many…
Here’s how publishers are preparing for the cookie-less era
Apple’s June iOS 15 announcement was the latest in a series of initiatives from large tech companies focused on consumer privacy. For a long time, consumer trust has eroded due…
Abandon the inverted pyramid. It’s time to rebuild the news.
Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit…
Rebuilding audience engagement in the post-Trump era
Last Friday marked 100 days since Donald Trump officially left the White House as U.S. president. His departure ended a chapter crammed with chaos and controversy for hundreds of millions…
A better ad experience is a better user experience
Right now, the digital advertising industry is in a frenzy over how it will adapt to new privacy restrictions that will inhibit marketers’ ability to serve targeted ads quickly and…
Substack reminds publishers to focus on email as a product
In the publishing world, Substack has grown into a bit of a phenomenon. It’s a somewhat low-tech, self-publishing newsletter platform. However, it’s gotten outsized media coverage from top brands, including…