Search results for "reader revenue"
Can freemium ever be free? Paywall strategies from news, B2B, and B2C
Is there such a thing as a free lunch? For online audiences looking for news, metered and freemium paywalls offer a little taste of the feast that exists beyond the…
How we enhanced our site’s UX and boosted Core Web Vitals scores at The Washington Post
Ever opened an article and started reading, only to lose your spot because you were bumped down the page? This annoying occurrence is the result of layout shift, one of…
Four global publishers explore the opportunities in digital publishing’s new normal
With wide-ranging changes pushed within a very short time span, the publishing world had to rapidly transform many workflows and strategies during the pandemic. We saw trends accelerate and tried…
What the Hot Pod acquisition signals for Vox Media
There is no doubt the media industry can be pretty cutthroat. Publishers are always looking for new ways to generate revenue and compete with big tech, which dominates the digital…
These next-level user experiences lead to more loyal, registered users
When it comes to the future, increasing user registrations and building robust first-party datasets should be at the forefront of every publisher’s strategy. Building first-party data unlocks a publishers’ ability…
Trust, walled gardens and a shining new opportunity for publishers
The future of digital advertising might just revolve around the matter of trust. But before publishers take on that question, they should consider this one: Why is Big Tech working…
Newsweek and Discovery are ready for the cookieless web. Are you?
We all know that the days of the cookie as the primary means to ad targeting and personalization are coming to an end. From increased legislation to ongoing browser updates,…
Create premium digital experiences consumers will pay for
Publishers have experimented with paid-for digital content since the 1990s. In the time since, they have gained valuable experience, which has given them a much clearer view of what does…
MVP: Why sports coverage could be the next great subscription driver
Sports coverage and analysis is the lifeblood of specialist sites like Defector and The Athletic. However, as the competition for subscription revenue heats up, many media outlets are re-examining the…
The great privacy reset is here. Publishers, are you ready to capitalize?
The advertising industry needs to adjust its focus from big tech’s micro-changes to the bigger privacy picture. Something is happening at a macro-level that requires more attention than incremental changes…
The best conversion strategy media and publishing companies still aren’t using
When talking about conversion strategies within the digital media industry, we often focus our efforts on the same tried-and-tested methods: email marketing, social media campaigns, SEO, PPC, etc. These are…
Viewability + engagement = highly valuable impressions
Imagine that you’re driving down the highway and many of the billboards you pass are facing in the wrong direction. Advertisers paid for their messages to be displayed. However, some…