Search results for "reader revenue"
INMA identifies new approaches to attract a Gen Z audience
Whether reliant on advertising, subscription revenue, or a combination of both, attracting new audiences is a critical component of media success. And, given that Gen Z is the largest generation,…
It’s time for publishers to leverage AI like social media giants do
The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships…
Content drives engagement for advertisers. Here’s how to maximize that investment
Once upon a time, product placement was not a dirty word. Advertising was an art. Ads were tasteful, thoughtful, well-designed, and created to be iconic. During the 90s, the internet…
How to increase your subscriber base despite the economic downturn
Throughout the pandemic and well into 2022, the narrative in publishing was simple: subscriptions are the future. With third-party cookies on the way out and traffic from social media less…
Leverage audience attention to maximize ad value
Speculation about the future of digital advertising abounds, now that the end of third-party cookies is almost certain — whether that’s in 2024 or years down the road. Most predictions…
They revolutionized podcast advertising. Now they’re coming for subscriptions
Most media monetization models are reliant on two sources: advertising or consumers paying. With advertising rates tethered to a fluctuating economy, publishers have turned to memberships and subscriptions as the…
At The Texas Tribune, audiences expect service from social audio
Social audio creates opportunities to grow and engage with audiences. It also provides an ideal medium for tackling big issues. However, The Texas Tribune’s social audio experience reminds us about…
Audience trust drives Wirecutter’s affiliate strategy
Affiliate marketing is a dynamic endeavor, with myriad factors driving strategic decisions on how to sustain a healthy revenue stream while maintaining consumer trust. In this Q & A, Leilani…
How Mail+ delivered nine major updates in two years to deliver 300% subscriber growth
The U.K.’s DMG is a media heavyweight by most measures and the group’s Daily Mail ranks close to the top on any chart for online newsbrands. In terms of web…
One year later: Who won the pandemic newsletter boom
The newsletter gold rush is well under way. Media companies large and small are focused on their newsletter strategies. And the frontier towns of Substack, Revue and Ghost are packed…
Where conversations fit into your paywall strategy
A mid-sized digital media outlet dropping its paywall is not usually the stuff of national news. But when Quartz, the digital business outlet, scrapped its paywall earlier this month, the…
Why you need to unlock the hidden value of anonymous users
If your media company is directly monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion…