Search results for "reader revenue"
How not to lose your audience: build community
There’s bad and then there’s intentionally-bad. Know this: intentionally-bad backfires. Partners in blame While fraudsters are primarily to blame for the rise in deceptive advertising, publishers’ desire to fill inventory…
3 ways publishers can reduce subscriber churn
Readers and publishers both suffer from the negative effects of churn. Obviously, publishers hate seeing readers suddenly cancel a subscription. For publishers, losing a long-term subscriber is upsetting for both…
What publishers can learn from the creator economy
The creator economy is estimated to be a $104.2B market with “a substantial growth trajectory similar to the gig economy.” And, just as the gig economy has transformed the shape…
INMA identifies new approaches to attract a Gen Z audience
Whether reliant on advertising, subscription revenue, or a combination of both, attracting new audiences is a critical component of media success. And, given that Gen Z is the largest generation,…
It’s time for publishers to leverage AI like social media giants do
The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships…
Content drives engagement for advertisers. Here’s how to maximize that investment
Once upon a time, product placement was not a dirty word. Advertising was an art. Ads were tasteful, thoughtful, well-designed, and created to be iconic. During the 90s, the internet…
How to increase your subscriber base despite the economic downturn
Throughout the pandemic and well into 2022, the narrative in publishing was simple: subscriptions are the future. With third-party cookies on the way out and traffic from social media less…
Leverage audience attention to maximize ad value
Speculation about the future of digital advertising abounds, now that the end of third-party cookies is almost certain — whether that’s in 2024 or years down the road. Most predictions…
They revolutionized podcast advertising. Now they’re coming for subscriptions
Most media monetization models are reliant on two sources: advertising or consumers paying. With advertising rates tethered to a fluctuating economy, publishers have turned to memberships and subscriptions as the…
At The Texas Tribune, audiences expect service from social audio
Social audio creates opportunities to grow and engage with audiences. It also provides an ideal medium for tackling big issues. However, The Texas Tribune’s social audio experience reminds us about…
Audience trust drives Wirecutter’s affiliate strategy
Affiliate marketing is a dynamic endeavor, with myriad factors driving strategic decisions on how to sustain a healthy revenue stream while maintaining consumer trust. In this Q & A, Leilani…
How Mail+ delivered nine major updates in two years to deliver 300% subscriber growth
The U.K.’s DMG is a media heavyweight by most measures and the group’s Daily Mail ranks close to the top on any chart for online newsbrands. In terms of web…