Search results for "reader revenue"
Condé Nast’s Deborah Brett on the power of partnerships
FKA Twigs joined by members of the Rambert Dance Company at Vogue World. Photo credit Marc Brenner/Vogue. Condé Nast’s Global Digital Chief Business Officer Deborah Brett has a long history of…
Digital media’s successful symbiosis of subscription data and advertising
If content is king, then context is God. As third-party cookies vanish in the rear view mirror, first-party data is moving media companies to pole position for advertisers. So how…
Quality ads play a crucial role in retaining audiences
From web articles to streaming and CTV, excelling in the digital media realm goes beyond mere content creation. It’s about crafting an unparalleled experience that speaks directly to the needs…
Research suggests business as usual with AI and the media
You wouldn’t know it from the breathless coverage of new AI tools like ChatGPT, but the use of AI in the media is old news. While many media companies have…
Advertising has an addressability problem; publishers can help
The combination of users choosing cookie-blocking browsers and opting out of tracking has led to 70% of the internet being invisible to adtech. The result is a vast addressability problem…
Change, lots of it: Enders Analysis on saving local news in the UK
For the news media industry, the rise of artificial intelligence for is a double-edged sword. While some publishers are using it to churn out news stories regardless of how their…
Beyond demographics: embracing a unified audience for local news
I have a request: Please stop the fearmongering and exaggerated claims surrounding the future of local news. Local news is still here, and it’s going to stick around. With approximately…
Media organizations grapple with developing AI policies
Generative AI tools have a lot of power to change the media business—from the way we work, to the data we collect, to audience needs and expectations. The area is…
Why publishers see success in direct-sold programmatic
Advertisers that solely opt to access publisher inventory through the open marketplace (OMP) face significant addressability problems. While the OMP completely changed the way media owners and advertisers collaborated, becoming…
How publishers can make the most of TikTok
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users. It is also the place…
Tips and tactics for the growth of digital native media
Digital media continues to transform the way people consume news and information. Native digital news organizations have become a vital source of information for many people around the world. With…
How publishers can reclaim their audience relationships
Today’s advertising experience can feel like a daily exercise in pain and frustration as users navigate bizarre offers and deceptive ads promoted by shady advertisers. The digital media industry faces…