Search results for "Q&A"
DCN’s must reads: week of January 17, 2019
Here are some of the best media stories our team has read so far this week: MediaPost | Get Ready For A Turbulent 2019 (3 min read) Digiday | After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue (5 min read) The Nation | In the…
Inside USA TODAY NETWORK’s strategy to ignite video growth with passion brands
Through its “passion groups” strategy, USA TODAY is organizing and leveraging its portfolio of content brands and experiences to deliver video content that moves and motivates audiences at scale. Learn more in this Q&A with Kate Gutman, head of content ventures at USA TODAY NETWORK.
7 reasons you should pay attention to podcasting
Podcasting is benefiting from growing interest from advertisers and brands, technological advances that make it easier than ever to listen, and increased consumer awareness. These forces have coalesced to take podcasting to the next level. Here are seven reasons why you can’t afford to ignore the growth of podcasting.
DCN’s must reads: week of April 5, 2018
Here are some of the best media stories our team has read so far this week: Variety | Facebook Under Fire: How Privacy Crisis Could Change Big Data Forever (13 min read) Marketing Week | Mark Ritson: This is a critical point in marketers’ relationship with data privacy (12 min read) Medium | The rationalization…
Did angry advertisers really boycott YouTube? The answer may surprise you.
In March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. In the immediate aftermath, Google’s stock dropped 4% and some top advertisers stated that they would stop advertising on YouTube. With all the fiery press commentary, I was curious to see if the list of brands that said they were boycotting YouTube actually went through with it.
DCN’s recommended reading: week of December 8, 2016
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Ad Agencies Probed Over Contracts to Produce Commercials (4 min read) The Guardian | Google, democracy and the truth about internet search (26 min read) The New York Times | How Much Disclosure About…
DCN’s recommended reading: week of August 11, 2016
Our recommended reads from around the web: Bloomberg | Google and Facebook Killed Free Media (4 min read) INMA | Financial Times wants publishers to embrace cost-per-hour ad campaigns (4 min read) NewCo Shift| Understanding Medium: Evan Williams On His Past, Future, and Current Obsessions (30 min read) AdAge | Facebook Cripples Ad Blockers on…
Forget apps. This year, SXSW was all about experience.
Unlike past years in which an app dominated conversations at Austin’s annual South by Southwest Interactive festival, it’s safe to say that the talk of the town at this year’s South-By was the “experience.” First, there’s the experience of virtual reality, which proved to be a buzz term in multiple realms: marketing, storytelling and more. Then, there’s the experience taking place as consumers transition more from the broadcast-like social media networks of Facebook and Twitter to more narrowcast-apps.
DCN hosts fireside chat with FTC Commissioner Brill on lessons learned from Ad Blocking (video)
There is, it appears, a common thread between consumers clearing cookies to protect privacy, that moved on to the desire for a Do Not Track browser option, to what we now see: consumers opting out of advertising entirely through ad blocking. This progression offers a great encapsulation of how the notion of privacy has changed, according to Brill.
DCN hosts high-level discussion on lessons learned from Ad Blocking (video)
Below are summaries and video of Part 1 and 2 of DCN’s “The Consumer Rules: Lessons From Ad Blocking” event, held December 16, 2015 at the Newseum in Washington D.C. Part 3, a fireside chat with FTC Commissioner Brill can be found here. Jason Kint kicked off the event “The Consumer Rules: Lessons From Ad Blocking” by framing Digital…
Meerkat Takes Center Stage in Shark Week’s Social Strategy
Given that these days the majority of people prefer to stream television content on their own schedule, producing programming that ranks high in real-time viewership is no small achievement. Certainly, sporting and awards event television retain their real-time charm, but the Discovery Channel is betting on the live-appeal of one of its most popular TV-viewing…
Virtual Reality Gives Saturday Night Live Viewers—and NBC—a New Perspective
When the producers of Saturday Night Live think your idea is a bit crazy, maybe you should think again. On the other hand, maybe you should just agree that it is crazy—but in a good way. Vice President of Digital NBC Entertainment, Michael Scogin has been interested in the potential of virtual reality for quite some time and was looking for an opportunity to create a VR experience with televised content. Scogin pitched the idea of leveraging VR for Saturday Night Live’s 40th Anniversary Special. They embraced the idea “in the spirit of innovation and experimentation SNL is known for.”