Search results for "AI"
DCN’s media industry must reads: week of October 16, 2025
Here are some of the best media stories our team has read so far this week:
The trust gap in polling – and how to close it
New research reveals a paradox when it comes to public perception of polling practices: while many Americans suspect poll results may be manipulated to serve specific agendas, or even fabricated…
What smart media leaders are doing now that search is broken
Let’s get one thing out of the way: search can no longer be your primary audience strategy. But the real shock is how fast it’s become nearly useless for audience…
Streaming enters its rebundling era
From craft beer to TV shows, it seems there’s a subscription for everything these days. As I explore in my new book Streaming Wars, this explosion of choice has reshaped…
DCN’s media industry must reads: week of October 9, 2025
Here are some of the best media stories our team has read so far this week:
Media product executives discuss what’s working now
Media product leaders are navigating uncharted territory in 2025, where generative AI is reshaping audience behavior and attention has become the scarcest commodity. Yet a consensus is emerging that the…
DCN’s media industry must reads: week of October 2, 2025
Here are some of the best media stories our team has read so far this week:
Media leaders weigh in on Gamification in news
Ever since Wordle became a household name, later acquired by The New York Times, it’s been impossible to ignore the huge potential of games as a draw for the digital…
DCN Media Insights Exchange: A Discussion for Benchmark Participants
The on-demand video and report are only available to members participating in the Annual Benchmark and Quarterly Revenue Report. If your company currently participates in DCN benchmark reports, you can…
Unlocking growth through pre-sales in ad ops
For media revenue leaders working in ad operations, the pressure is constant: grow revenue, protect margins, and capture opportunities faster in a crowded marketplace. Yet those goals are often undermined…
DCN’s media industry must reads: week of September 25, 2025
Here are some of the best media stories our team has read so far this week:
State of subscriptions 2025: pushing past the paywall plateau
For decades, advertising was the primary source of income for media companies. However, the digital age has forced publishers to rapidly reassess their revenue mix as advertising monies increasingly move…