Search results for "AI"
AI is rewriting search and credibility is king
For 25+ years, the open web ran on links. You typed a question into Google, got ten blue link results, and clicked on the one that resonated most with you. …
Eight pillars of ethical AI: framework for responsible use
As media companies expand the use of AI to drive efficiency, many are seeking best practices to ensure AI is implemented responsibly and with minimal risk. A recent IAB study…
Owning the audience: how publishers win the AI era
For years, publishers grew by chasing pageviews and search referrals. But that playbook is breaking down. When AI-powered summaries appear in Google results, users are nearly 50% less likely to…
Small publishers model sustainable media strategies
Around the world, news organizations are rethinking their models to build resilience, strengthen audience relationships, and invest in the tools that support quality journalism. A new global study offers a…
AI and news: Humans have the edge (for now)
A recent survey of roughly 12,000 adults across Argentina, Denmark, France, Japan, the United States, and the United Kingdom reveals that people continue to place greater trust in news produced…
Publishers rethink SEO in the age of AI overviews
Whether it’s the rise of LLM search queries, AI overviews or the black-box operations of features like Discover, search and SEO is undergoing a fundamental shift. Publishers have built SEO…