Search results for "AI"
WebRTC is the newest, trickiest front in the fight against redirects
One of the great challenges in digital ad security is the fact that the bad actors always start this race in the lead. Whenever the legitimate ad industry gets to work eradicating one security threat, malvertisers find another point of entry to deploy their sinister wares.
Spring is in the air for advertisers and premium publishers. But we need to cultivate the opportunity for revenue growth.
We’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and brand safety and other concerns driving brands to invest with trusted partners, premium digital publishers may also be wondering if their long cold winter of online advertising could see signs of warming.
Balancing the equation: In a fair market, subscriptions work
The best things in life aren’t free, they’re loved. In the table-setting remarks opening the 2019 DCN: Next Summit, I shared a publisher challenge that I strongly believe our industry…
How to avoid making AI “discriminatory by design”
Artificial intelligence (AI) is part of today’s decision-making process. Since AI is based on machine learning, each small decision impacts larger ones. Unfortunately, AI algorithms, especially among those conducted in black boxes, may include discriminatory practices. A biased outcome may not necessarily be the intent of the algorithm, but it can easily be a by-product.
AI Is the new printing press. Here’s what that means for online publishers
Instead of holding the physical paper in our hands these days, we scroll away on phones or tablets. But publishers are still attached to some old-school tactics that don’t make a lot of sense anymore. Things like above-the-fold, which is a vestige of newspapers that were folded once they hit the stands so that only the top half of the paper was visible to the passers-by.