Search results for "AI"
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
OPA Members’ High-Quality Content Environments Raise Awareness, Message Association, Brand Favorability and Purchase Intent More than Portals and Ad Networks New York, NY — August 13, 2009 — When compared…
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online
Research Highlights Effective Ways to Measure the Impact of Branding Campaigns NEW YORK, NY — June 18, 2009 — The Online Publisher’s Association (OPA) today released a new research study,…
NEW RESEARCH SHOWS ADVERTISING EFFECTIVENESS IS UP ON ORIGINAL CONTENT SITES DESPITE ECONOMIC DOWNTURN
Analysis of Independent Data Also Shows Advertising on Content Sites Performing Better Among Young, Affluent Audiences New York, NY – January 8, 2009 – A new report released today by…
Local Online Media Hold Significant Advertising Advantage
Online Publishers Association Report Finds Ads on Local Media Sites Excel at Delivering Results New York, NY — August 19, 2008 — Local media sites hold a distinct advantage when…
Online Advertising Effectiveness Gets Significant Boost From Branded Content
Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York, NY — July 30, 2008…
Consumers More Likely To Act on Video Ads Viewed on Media Sites, According to Online Publishers Association Study
Research Highlights the Increasingly Valuable Role of Video Content and Advertising; Finds Online Video Viewing Makes Huge Gains in Last Year NEW YORK, NY — June 19, 2007 — The…
The Mobile Web Offers a Rich Platform for Content and Advertising, According to Online Publishers Association Study
International “Going Mobile” Report Shows Consumers are Watching Mobile Web Ads and Acting on Them NEW YORK, NY —: March 8, 2007 — With strong usage growth and consumers watching…