Search results for "AI"
2014 DCN Summit – EPIC
Please join us for the 12th Annual OPA Summit [Note: DCN was previously the OPA] at the Mandarin Oriental in Miami, Florida from January 22nd (opening cocktail/dinner reception) to January…
A Good Look: Inside the Media and Marketing Opportunities of Wearable Tech
Much of the buzz at CES last week surrounded wearable technology—clothing and accessories that incorporate computer and electronic technologies. Yet given that the C in CES stands for consumer, it…
Welcome to InContext
Welcome to InContext, where we will tell the stories that reflect and inspire the vitality and growth of news, information and entertainment brands in the dynamic digital marketplace. Here we’ll…
OPA Research Shows Digital Subscription Drives Business Growth for Digital Content Publishers
Digital Subscriptions Offer Myriad of Pluses for Publishers Including: New Revenue, Key Data, and Younger Audiences New York, NY (Dec. 11, 2013) The Online Publishers Association (OPA) today releases research…
New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
The Online Publishers Association (OPA) has released “Premium Content Brands Are Native Naturals” a research study of native advertising offerings by premium content brands which includes marketer goals, metrics and…
New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
76% of OPA branded sites run native executions with newly created publisher content New York, NY (July 10, 2013) The Online Publishers Association (OPA) has released “Premium Content Brands Are…
OPA Study Defines Today’s Smartphone User
OPA Study Defines Today’s Smartphone User: Over Two-Thirds of Smartphone Owners Report They Can’t Live Without Their Smartphones; Content Consumption Continues to Dominate New York, NY – August 20, 2012…
OPA Study Reveals Attitudes of Today’s Tablet User
In its Second Year, Study Finds Accessing Content Continues to be the Dominant Activity; Tablet Advertising Driving Strong Purchase New York, NY − June 18, 2012 − The Online Publishers…
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
12% of the total U.S. population own or use a tablet, Expected to rise to 23% by early 2012 New York, NY − June 22, 2011 − Today, the Online…
OPA Unveils Biometric and Eye Tracking Research To Assess the Effectiveness of New OPA Ad Units
67 Percent of Participants Revisit the Ads after Spending Time on the Page NEW YORK, NY – November 2, 2010 – The Online Publishers Association (OPA) today released a new…
A Sense of Place: Why Environments Matter Explores Why Consumers Respond to Brand Advertising Differently Across Online Environments
NEW YORK, NY — June 15, 2010 — The Online Publishers Association (OPA) today released a new research study, “A Sense of Place: Why Environments Matter,” that will be unveiled…
New Research Uncovers Findings In Online Ad Effectiveness: Ad Placement Matters When Building Brands
New York, NY — April 27th, 2010 — A new report released today by the Online Publishers Association (OPA) found that advertising effectiveness scores on quality, original content sites as…