Search results for "AI"
More than Millennials and Mobile: Looking Behind the Headlines of Multiscreen Preferences
Not since the introduction of the television have entertainment and media consumption shifted so rapidly. It’s easy to overgeneralize that this rapid shift in media consumption means that everything goes mobile (particularly for younger audiences). However the recently released Getting Audiences Right report shows the extent of audience fragmentation across both media consumption and shopping behavior.
Lack of Consumer Trust Slowing Growth of Mobile Content Industry Finds MEF
Trust remains the largest single obstacle to growth in the mobile content and commerce industry, according to the 2015 MEF Global Consumer Trust Report. The third annual study, supported by…
Snapchat Discovery: Boon or Bust for Publishers?
The never-ending quest to find millennials in their native habitat has led to many strange bedfellows for publishers. Count Snapchat as another one, but this one has massive numbers: more…
DCN’s Recommended Reading: Week of February 12, 2015
The Verge: The web’s inventor rallies Europe in support of net neutrality (1 min read) Techcrunch: Google Faces Fight In Europe On Search Delisting (12 min read) Ad Age: Healthcare.gov…
Game On: Accenture Experiments with Wearables and the Live Sports Experience
Is there anything better than seeing your favorite team score from a great seat in the stadium? Maybe. While sports fans everywhere extol the virtues of live action and stadium…
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Takeaway from Edelman’s 2015 Trust Barometer
Mike Casey, US Head of Strategic Planning at Edelman presented insights from the 2015 Edelman Trust Barometer as part of a sponsored breakfast at the ANA Brand Masters Conference last week….
INMA News Media Outlook Report: Editorial and Audience Quality Keys to Success
The International News Media Association (INMA) recently released its 2015 News Media Outlook report, which explores the “digital transformation path for publishers.” The report is framed by INMA Executive Director…
ANA Finds Marketers Will Increase Native Spend, Ethics Essential
Citing contextual relevance as the main benefit, 63% of marketers plan to spend more on native advertising over the next year according to the ANA’s (Association of National Advertisers) 2015…
Meredith Unveils Brand-Immersive Website
Boasting household-name magazine brands that reach an audience of 100 million American women, 17 owned or operated television stations, and a reach of 70 million monthly unique visitors through its…
Pay Attention: A Quality Content Conversation at the DCN Summit
Thank you for your attention. I should be grateful for it, given that the average human attention span is now 8 seconds, 1 second less than a goldfish. I’d say…
Truste Looks at Consumer Confidence (or Lack of It)
In case you missed it, Truste released its 2015 Consumer Confidence Index this week. We’ve been one of the louder voices on the importance of trust among consumers, marketers and…