Search results for "AI"
Five data integration pain points (and how to avoid them)
Many digital media companies are looking for more efficient ways to manage their data. Well-managed data allows teams to extract actionable insights about the metrics that matter to them. They…
Optimizing your supply path requires a scalpel not a chainsaw
Dean Kamen, the brilliant engineer who invented both the Segway and iBOT once said that every innovation eventually becomes a double-edged sword. Initial positive outcomes will inevitably need to be…
How AI can provide publishers with the identity advantage
The post-cookie era of digital advertising is approaching. Google may have postponed its plan to remove third-party cookies, but the result remains the same: industry players must prepare for a…
Zero-party data is a publisher’s secret weapon against big tech changes
Every time there’s a big change in how Apple, Google, or Facebook works with publishers, a touch of panic can be felt in the air. Yet, we’ve all survived seismic…
Never-subscribers are hiding in plain sight. What are you doing about it?
How many publishers do you have a paid subscription with? While you may be a paid subscriber with one or two digital publishers, you remain a “never-subscriber” from the lens…
Social platforms fail to protect users from hate
Many question the boundaries of social media discourse. Is free speech protected on platforms? And what are the limits and liabilities? As assured in the First Amendment, private companies like…