Search results for "AI"
It’s time for publishers to leverage AI like social media giants do
The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships…
Advertisers and consumers are losing faith in Facebook. So what’s next?
Findings from the “2022 SME Advertising Study” by CoLab Media Consulting — a study so new that the full results have not been released yet — reveal that many advertisers…
How publishers can ride the retail media wave
It ain’t hype anymore—retail media is real, and it is spectacular. eMarketer calls retail media the “third wave of digital advertising,” with U.S. ad spend expected to hit $41 billion…
How Mail+ delivered nine major updates in two years to deliver 300% subscriber growth
The U.K.’s DMG is a media heavyweight by most measures and the group’s Daily Mail ranks close to the top on any chart for online newsbrands. In terms of web…
Most paid subscriptions are for streaming services. Learn how they win customers
In a recent survey about the impacts of the pandemic and the overall sentiment of U.S. subscribers, Recurly found that 87% of respondents have a subscription to at least one…
How to drive registered users to become paid subscribers
Getting a user to register is far easier than getting a user to pay—users shown a registration offer have a 1.69% median conversion rate, vs. 0.26% for a paid subscription…
Clickbait ads have no place in publishers’ monetization strategy
When the sole motive is profit, publishers fail. Clickbait creative may generate short-term revenue, but it sharply degrades user experience. When publishers put consumers at the center of their monetization…
What retailers’ approach to personalization can teach publishers
Retail brands with a data-driven approach to commerce have captured consumers through the pandemic. They’ve done so by leaning on personalization through targeted messaging, relevant offers, and orchestrated campaigns across…
Collaborative models of journalism offer sustainability
The Center for Cooperative Media sees collaborative journalism as a way to share power among journalists, readers and others to deliver information that centers and addresses people’s needs. They believe…