Search results for "AI"
Media execs weigh risks, challenges of generative AI
For a decade, artificial intelligence (AI) has enabled digital media companies to create and deliver news and content faster, to find patterns in large amounts of data, and engage with…
Spilled ink: How to prevent AI from vacuuming up your business model
The many profound possibilities for creators leveraging artificial intelligence have been quietly heating up over the last decade. So, what really changed in the past few months? Certainly, the clever…
How to transform content distribution with AI
Any publisher will tell you how costly it can be to create innovative, attention-grabbing content that resonates with audiences and moves them to engage. But the stakes are even higher…
Retail media: the hot trend media execs can’t afford to ignore
In the rapidly changing landscape of digital advertising, retail media is fast emerging as a powerful new force. According to GroupM, global advertising revenues directed to retail companies already accounts…
Brand content will explode with AI. Are publishers ready to capitalize?
As artificial intelligence (AI) continues to evolve, we see more and more examples of AI-generated content in our daily lives. It is only a matter of time before brands start…
Focus on the customer journey to retain subscribers
Inflation often triggers consumers to assess their budgets and rethink essential spending and lifestyle changes. Included in this evaluation are subscription choices. New research, Subscription Economy: a Transformed World, from…
6 ways media companies use AI to meet their strategic needs
From audience analytics to programmatic advertising and automated story creation, media companies have used Artificial Intelligence (AI) for some time. However, this technology is rapidly maturing and opening up new…
How media brands can pave a path to more sustainable outcomes
Although COP27 has finished for another year, and the environmental torch may have been momentarily passed on by politicians, sustainability remains an important issue. For example, the International Publisher Alliance…
It’s time for publishers to leverage AI like social media giants do
The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships…