Research / Insights on current and emerging industry topics
Archive
New DCN consumer research: Digital Media Subscription Tracking
May 23, 2023 | By Rande Price, Research VP – DCN
DCN explores the rise of, and best practices for, AVOD and FAST services
October 12, 2022 | By Rande Price, Research VP – DCN
It’s a critical time to refocus your subscription strategy
September 15, 2022 | By Rande Price, Research VP – DCN
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Research
OPA Study Defines Today’s Smartphone User
August 20, 2012 -
Research
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Research
OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
June 22, 2011 -
Research
Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit
November 2, 2010 -
Research
A Sense of Place, Why Environments Matter
June 30, 2010 -
Research
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Research
New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
August 13, 2009 -
Research
Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged
June 25, 2009 -
Research
Improving Ad Performance Online: The Impact of Advertising on Quality Content Sites (Wave 2)
January 8, 2009 -
Research
Local Online Media: From Advertising to Action
August 19, 2008 -
Research
Improving Ad Performance Online: The Impact of Advertising on Branded Content Sites (Wave 1)
July 30, 2008 -
Research