Research / Insights on current and emerging industry topics

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January 6, 2025 | By Rande Price, Research VP – DCN digital video, Gen Y, Gen Z, generational media usage

New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

Research

Optimism Despite Unresolved Issues About Video Advertising
February 1, 2014
Research

Digital Insights: From Chaos to Credibility
January 20, 2014
Research

OPA Research Shows Digital Subscription Drives Business Growth for Digital Content Publishers
December 11, 2013
Research

New OPA Study Reveals Native Advertising Best Practices, Marketer Goals and Metrics
July 10, 2013 native advertising
Research

Marketers Prefer Premium Content Publishers Over Facebook for their Brand Focused Campaigns
November 12, 2012
Research

OPA Study Defines Today’s Smartphone User
August 20, 2012
Research

Online Publishers Association Study Reveals Attitudes of Today’s Tablet User
June 18, 2012
Research

OPA Releases Findings of New Tablet Study and Implications for the Online Advertising Industry
June 22, 2011
Research

Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit
November 2, 2010
Research

A Sense of Place, Why Environments Matter
June 30, 2010
Research

Improving Ad Performance Online: The Impact of Advertising on Content Sites
April 27, 2010
Research

New Research Shows Advertising on Ad Networks Provides Smallest Change For Advertisers
August 13, 2009