Research / Insights on current and emerging industry topics

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New DCN consumer research: Digital Media Subscription Tracking

May 23, 2023 | By Rande Price, Research VP – DCN streaming video, subscriptions

DCN explores the rise of, and best practices for, AVOD and FAST services

October 12, 2022 | By Rande Price, Research VP – DCN

It’s a critical time to refocus your subscription strategy

September 15, 2022 | By Rande Price, Research VP – DCN

Research

3 Things standing in the way of engaged time metrics
March 31, 2017 analytics, Attention Economy, engagement, metrics, time spent
Research

As content consumption evolves, so must media and marketing strategies
March 28, 2017 Ad Blocking, content consumption, media habits, social media, streaming media
Research

Understanding the impact of mobile multitasking
March 22, 2017 apps, consumer behavior, mobile
Research

A closer look at the boards of U.S. media companies
March 21, 2017 corporate governance
Perspectives

Native advertising continues to grow, but compliance issues remain
March 15, 2017 digital marketing, FTC, native advertising
Research

Young consumers may stumble onto news, but they know what they trust when they see it
March 14, 2017 demographics, news, social media distribution, trust
Research

How publishers’ engagement on social platforms has evolved
March 7, 2017 social distribution, social platforms
Research

App marketing shifts from installs to engagement
March 6, 2017 apps, consumer engagement, mobile
Research

Neurological research proves it: Context affects advertising effectiveness
February 28, 2017 context, digital advertising, engagement, marketing
Research

Podcast audiences are climbing, but the medium faces growing pains
February 22, 2017 podcasting, revenue diversification
Research

Online consumers know the source of news about half the time
February 14, 2017 content consumption, content discovery, content distribution, media habits
Research

What 2016’s most engaging content teaches us
February 14, 2017 consumer engagement, content creation, supporter, time spent