Research / Insights on current and emerging industry topics
Archive
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Advertising
What neuroscience reveals about successful CTV ads
September 26, 2023 | By Rande Price, Research VP – DCN
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Research
Local news consumers are hungry for more
September 19, 2023 | By Michelle Manafy, Editorial Director – DCN -
Video
FAST momentum drives the booming streaming market
September 12, 2023 | By Rande Price, Research VP – DCN -
DE&I
Inclusivity makes dollars and sense for the media
September 5, 2023 | By Theresa Cramer – Independent Journalist -
Research
Research suggests business as usual with AI and the media
August 29, 2023 | By Theresa Cramer – Independent Journalist -
Advertising
Surprising revenue opportunities offered by automating Ad Ops
August 28, 2023 | By Michele Bavitz, Global Head of Account Management – Theorem -
Research
Streaming consumers like episodic content on big screens
August 22, 2023 | By Rande Price, Research VP – DCN -
Video
Advertising popular with streamers and consumers
August 15, 2023 | By Rande Price, Research VP – DCN -
Research
Change, lots of it: Enders Analysis on saving local news in the UK
August 10, 2023 | By Chris M. Sutcliffe – Independent Media Reporter -
Research
For SVOD success, launch with ads from the start
August 8, 2023 | By Rande Price, Research VP – DCN -
Research
This survey can enhance people’s ability to detect misinformation
August 1, 2023 | By Rande Price, Research VP – DCN -
Revenue
Digital benefits entice new news subscribers
July 25, 2023 | By Rande Price, Research VP – DCN