Research / Insights on current and emerging industry topics
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Research
CMOs Report that Content Marketing is Effective
July 24, 2015 | By Research Team—DCN -
Research
Consumers Will Pay a Premium for Innovation
July 22, 2015 | By Rande Price, Research VP – DCN -
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U.S. Programmatic Display Ad Revenues Totaled $10.1 Billion in 2014
July 21, 2015 | By Research Team—DCN -
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Solving Digital Video Advertising’s Premium Dilemma
July 15, 2015 | By Research Team—DCN -
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TV is Now the 2nd Screen for Kids
July 14, 2015 | By Robert Miner, CEO and Founder—Miner & Co. Studio -
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Magazine Apps Keep Publishers Profitable and Users Engaged
July 8, 2015 | By Rande Price, Research VP – DCN -
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Native Ads Increase in Popularity and Price
July 6, 2015 | By Research Team—DCN -
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More Professional and Snackable Digital Content
July 2, 2015 | By Research Team—DCN -
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Google Search Found to Censor Results
July 1, 2015 | By Rande Price, Research VP – DCN -
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Kantar Finds Overall Ad Spend Down 4% in Q1
June 30, 2015 | By Research Team—DCN -
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Marketing Success is Dependent on Getting Digital Right
June 29, 2015 | By Aaron Peterson, Marketing Manager—Millward Brown Digital -
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High Volume of Generic Communications Disengage Digital Consumers
June 24, 2015 | By Rande Price, Research VP – DCN