Research / Insights on current and emerging industry topics
Archive
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Research
Consumers crave news, but what satisfies their appetite?
July 13, 2016 | By Rande Price, Research VP – DCN
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Research
Video is a big ad opportunity, but it is not without challenges
July 12, 2016 | By Research Team -
Perspectives
What makes ads great? An emotional connection.
July 11, 2016 | By Miriam Tremelling, Senior Marketing Manager—Ace Metrix -
Research
Positive viewing experience and ad-recall correlate to screen size
July 6, 2016 | By Rande Price, Research VP – DCN -
Research
Half of all viewers subscribe to SVOD
June 29, 2016 | By Rande Price, Research VP – DCN -
Perspectives
Content marketers still struggling, opportunities for publishers abound
June 24, 2016 | By Theresa Cramer – Independent Journalist -
Research
News sites face strong market challenges
June 22, 2016 | By Rande Price, Research VP – DCN -
Research
Premium context impacts mobile ad performance
June 17, 2016 | By Michelle Manafy, Editorial Director – DCN -
Research
Entertainment and media revenues continue to grow
June 15, 2016 | By Rande Price, Research VP – DCN -
Research
Mobile ad blocking on the rise. What’s that mean for digital publishers?
June 14, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Perspectives
Are 5 second ads the new Snapchat?
June 10, 2016 | By Todd Krizelman, CEO – MediaRadar -
Research
Automated detection improves privacy practices
June 8, 2016 | By Rande Price, Research VP – DCN