Research / Insights on current and emerging industry topics
Archive
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Research
Streaming dominates video content piracy
August 3, 2016 | By Rande Price, Research VP – DCN
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Research
Marketers increasingly favor viewability and third-party verification
August 2, 2016 | By Research Team -
Research
Mobile conversions climb, but cross-device is still a hike
July 29, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Research
Hispanic digital divide narrows
July 27, 2016 | By Rande Price, Research VP – DCN -
Research
Data powers digital media
July 26, 2016 | By Research Team—DCN -
Research
Do the UK’s public service broadcasters effectively serve the people?
July 20, 2016 | By Rande Price, Research VP – DCN -
Research
CMOs: Do You Know Where Your Ads Are? New research proves why it matters.
July 14, 2016 | By Rande Price, Research VP – DCN -
Research
Consumers crave news, but what satisfies their appetite?
July 13, 2016 | By Rande Price, Research VP – DCN -
Research
Video is a big ad opportunity, but it is not without challenges
July 12, 2016 | By Research Team -
Perspectives
What makes ads great? An emotional connection.
July 11, 2016 | By Miriam Tremelling, Senior Marketing Manager—Ace Metrix -
Research
Positive viewing experience and ad-recall correlate to screen size
July 6, 2016 | By Rande Price, Research VP – DCN -
Research
Half of all viewers subscribe to SVOD
June 29, 2016 | By Rande Price, Research VP – DCN