Research / Insights on current and emerging industry topics
Archive
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Research
Game on: How younger consumers’ behavior shapes media usage
July 15, 2021 | By Charlotte Ricca – Independent Media Reporter
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Research
Investigating YouTube’s algorithmic black box
July 13, 2021 | By Rande Price, Research VP – DCN -
Research
Top ad servers service the fake news ecosystem
June 29, 2021 | By Rande Price, Research VP – DCN -
Innovation
Abandon the inverted pyramid. It’s time to rebuild the news.
June 14, 2021 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Research
Targeting practices: a critical look at surveillance advertising
June 1, 2021 | By Rande Price, Research VP – DCN -
Perspectives
Lessons learned from the pandemic-era subscription boom
May 24, 2021 | By Patrick Appel, Director of Research – Piano -
Research
Understand consumer expectations in the ecommerce journey
May 17, 2021 | By Rande Price, Research VP – DCN -
Perspectives
Audience trust means authentication – and revenue
May 12, 2021 | By Travis Clinger, SVP, Head of Addressability And Ecosystem – LiveRamp and
Jeff Nienaber, Senior Director, Global Audience Ads – Microsoft -
Research
Research reinforces the value of premium ad context
May 10, 2021 | By Rande Price, Research VP – DCN -
Research
Understanding dimensions of consumer trust to build media engagement
May 5, 2021 | By Rande Price, Research VP – DCN -
Research
Courting media consumers with a customized approach
April 27, 2021 | By Rande Price, Research VP – DCN -
Research
Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 | By Rande Price, Research VP – DCN