Research / Insights on current and emerging industry topics
Archive
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Research
Sports media is losing Gen Z. How can they win them back?
January 16, 2023 | By Suzanne S. LaPierre – Independent Media Reporter
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Research
Using content analyses to guide streaming business strategy
January 10, 2023 | By Rande Price, Research VP – DCN -
Research
News organizations try TikTok to engage younger audiences
December 28, 2022 | By Rande Price, Research VP – DCN -
Research
Personalized content comes to FAST streaming
December 13, 2022 | By Rande Price, Research VP – DCN -
Perspectives
7 critical media trends to factor into your strategy
December 8, 2022 | By Esther Kezia Thorpe – Independent Media Reporter -
Research
Newsroom social media policies need input from diverse voices
December 6, 2022 | By Rande Price, Research VP – DCN -
DE&I
LGBTQ+ representation impacts advertising
November 29, 2022 | By Rande Price, Research VP – DCN -
Revenue
What young media users pay for — and why
November 22, 2022 | By Suzanne S. LaPierre – Independent Media Reporter -
Research
TV ads create stronger brand memories compared to other contexts
November 15, 2022 | By Rande Price, Research VP – DCN -
Research
Key podcast trends: from production to monetization
November 8, 2022 | By Rande Price, Research VP – DCN -
Research
The news media balancing act: business vs. public service
November 1, 2022 | By Rande Price, Research VP – DCN -
Research
The impact of Tiktokification on the news
October 25, 2022 | By Suzanne S. LaPierre – Independent Media Reporter