Research / Insights on current and emerging industry topics
Archive
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Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant
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Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Making metrics meaningful: Benchmarking engaged time
October 3, 2016 | By Kelsey Arendt, Customer Success Manager—Parse.ly -
Research
Media companies’ Facebook relationship status: It’s complicated
September 30, 2016 | By Michelle Manafy, Editorial Director – DCN -
Research
Social media revenue trends register mix results
September 28, 2016 | By Rande Price, Research VP – DCN -
Research
Video Ads On Premium Publishers’ Sites Yield 68% Higher Brand Lift
September 27, 2016 | By DCN -
Research
Public trust in media drops to an all-time low
September 22, 2016 | By Rande Price, Research VP – DCN -
Research
Most young adults pirate content and many don’t even know it’s wrong
September 21, 2016 | By Research Team -
Research
Mobile internet advertising rising fast to eclipse desktop in 2017
September 20, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
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Why mobile apps are important to a publisher’s digital strategy
September 14, 2016 | By Rande Price, Research VP – DCN -
Research
European consumers demand better online video advertising experiences
September 13, 2016 | By Research Team -
Research
Overall magazine audience grows 6.2%
September 7, 2016 | By Rande Price, Research VP – DCN