Research / Insights on current and emerging industry topics
Archive
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Research
Navigating the customer journey labyrinth
December 14, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant
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Research
Fake news fools most of the people most of the time
December 13, 2016 | By Rande Price, Research VP – DCN -
Research
Ad-spending growth will slow in 2017
December 7, 2016 | By Rande Price, Research VP – DCN -
Perspectives
Everyone talks about audience engagement. But what does it really mean?
December 6, 2016 | By Clare Carr, Vice President of Marketing—Parse.ly -
Research
What you need to know about digital video advertising in 7 charts
December 5, 2016 | By Michelle Manafy, Editorial Director – DCN -
Research
Social media is a daily touchpoint for most Americans
November 29, 2016 | By Rande Price, Research VP – DCN -
Research
Mobile marketing is huge. But how are marketers supposed to make it work?
November 28, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Omni-channel marketing is a must this holiday season
November 22, 2016 | By Rande Price, Research VP – DCN -
Research
Survey reveals how marketing pros make data-based decisions
November 22, 2016 | By Joe Liebkind—Independent Technology Journalist -
Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 | By Rande Price, Research VP – DCN -
Research
Interstitial ads shown to alienate, not engage
November 15, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 | By Rande Price, Research VP – DCN