Research / Insights on current and emerging industry topics
Archive
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Research
Omni-channel marketing is a must this holiday season
November 22, 2016 | By Rande Price, Research VP – DCN
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Research
Survey reveals how marketing pros make data-based decisions
November 22, 2016 | By Joe Liebkind—Independent Technology Journalist -
Research
In-stream and Sidekick are preferred mobile ad formats
November 16, 2016 | By Rande Price, Research VP – DCN -
Research
Interstitial ads shown to alienate, not engage
November 15, 2016 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Research
Mobile now accounts for almost half of all digital ad revenue
November 9, 2016 | By Rande Price, Research VP – DCN -
Perspectives
Six things we now know about native advertising
November 2, 2016 | By Todd Krizelman, CEO – MediaRadar -
Research
The growing economy of web scraping
November 2, 2016 | By Rande Price, Research VP – DCN -
Research
Programmatic versus publisher-direct online ad buying: What do the data say?
October 25, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Forrester Wave report dives deep into the marketing analytics market
October 19, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Marketers weigh the pros and cons of programmatic
October 11, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Brands and agencies struggle with the pros and cons of walled garden advertising strategies
October 5, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Making metrics meaningful: Benchmarking engaged time
October 3, 2016 | By Kelsey Arendt, Customer Success Manager—Parse.ly