Research / Insights on current and emerging industry topics
Archive
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Perspectives
Viewability measure standards a good step, but issues go beyond measurement
January 13, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove
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Research
6 Recommendations for a better digital experience
January 10, 2017 | By Rande Price, Research VP – DCN -
Research
Q3 ranks highest quarter ever for digital advertising, but who’s making money?
January 4, 2017 | By Rande Price, Research VP – DCN -
Research
Three key advertising trends for 2017
December 20, 2016 | By Todd Krizelman, CEO – MediaRadar -
Research
People are watching more video on mobile, but not on the go
December 19, 2016 | By Research Team -
Research
Navigating the customer journey labyrinth
December 14, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Fake news fools most of the people most of the time
December 13, 2016 | By Rande Price, Research VP – DCN -
Research
Ad-spending growth will slow in 2017
December 7, 2016 | By Rande Price, Research VP – DCN -
Perspectives
Everyone talks about audience engagement. But what does it really mean?
December 6, 2016 | By Clare Carr, Vice President of Marketing—Parse.ly -
Research
What you need to know about digital video advertising in 7 charts
December 5, 2016 | By Michelle Manafy, Editorial Director – DCN -
Research
Social media is a daily touchpoint for most Americans
November 29, 2016 | By Rande Price, Research VP – DCN -
Research
Mobile marketing is huge. But how are marketers supposed to make it work?
November 28, 2016 | By Tim Bourgeois — Digital Media Auditor and Consultant