Research / Insights on current and emerging industry topics
Archive
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Research
Digital advertising insights as the market reaches attention saturation
May 3, 2017 | By Rande Price, Research VP – DCN
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Research
Mapping “mobile first” for global consumers and content
May 1, 2017 | By Ben Martin, Marketing Insights Director—comScore, Inc -
Research
OTT video viewership will surpass traditional TV in the next two years
April 26, 2017 | By Rande Price, Research VP – DCN -
Research
Virtual Assistants challenge the search box
April 25, 2017 | By Joe Buzzanga -
Research
Pre-roll is the most informative and engaging video ad format
April 21, 2017 | By DCN -
Research
It’s time to take action against ad fraud
April 18, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
The Associated Press offers a guide to artificial intelligence in the newsroom
April 12, 2017 | By Michelle Manafy, Editorial Director – DCN -
Research
Nearly half of political news content tweeted is fake
April 4, 2017 | By Rande Price, Research VP – DCN -
Perspectives
How to engage multitasking, multiplatform consumers
April 3, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Research
3 Things standing in the way of engaged time metrics
March 31, 2017 | By Clare Carr, Vice President of Marketing—Parse.ly -
Research
As content consumption evolves, so must media and marketing strategies
March 28, 2017 | By Rande Price, Research VP – DCN -
Research
Understanding the impact of mobile multitasking
March 22, 2017 | By Rande Price, Research VP – DCN