Research / Insights on current and emerging industry topics
Archive
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Research
Research proves that ad placement directly impacts brand perception
November 15, 2017 | By Rande Price, Research VP – DCN
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Research
From clicks to engagement: The enhanced art of writing headlines
November 13, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Asking the right questions to stop information disorder
November 8, 2017 | By Rande Price, Research VP – DCN -
Research
Consumers demand increased transparency from tech platforms
November 1, 2017 | By Rande Price, Research VP – DCN -
Perspectives
How British broadcasters are responding to digital: 7 transferable takeaways
October 23, 2017 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Research
PEN America offers six-step game plan to combat fake news
October 18, 2017 | By Rande Price, Research VP – DCN -
Perspectives
The state of programmatic native in 2017
October 17, 2017 | By Todd Krizelman, CEO – MediaRadar -
Research
Media teams strive to adapt, but struggle to keep pace with digital
October 11, 2017 | By Michelle Manafy, Editorial Director – DCN -
Perspectives
How to build an app subscription model that works
October 10, 2017 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
The 5 big trends media execs must understand to succeed
October 9, 2017 | By Terri Walter, Chief Marketing Officer—Chartbeat -
Perspectives
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
October 3, 2017 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
Three lessons the Pacific Northwest can teach local media everywhere
October 2, 2017 | By Michelle Manafy, Editorial Director – DCN