Research / Insights on current and emerging industry topics
Archive
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Research
Advertising in quality environments is more cost effective
December 19, 2018 | By Rande Price, Research VP – DCN
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Research
Research reveals that ad tech is reducing reader trust
December 13, 2018 | By Rande Price, Research VP – DCN -
Research
Navigating the social media advertising paradox
December 5, 2018 | By Rande Price, Research VP – DCN -
Perspectives
Native advertising: Is there still room to grow?
December 4, 2018 | By Todd Krizelman, CEO – MediaRadar -
Research
How to build a “habit loop” to form a lasting and lucrative reader relationship
November 28, 2018 | By Rande Price, Research VP – DCN -
Research
Media companies seek to innovate through acquisition
November 19, 2018 | By Rande Price, Research VP – DCN -
Perspectives
Marketers are ready to up their personalization game – and publishers can help
November 14, 2018 | By Tim Bourgeois — Digital Media Auditor and Consultant -
Research
YouTube outage drives 20% increase in traffic
November 12, 2018 | By Su Hang, Data Scientist–Chartbeat -
Research
How do Facebook’s News Feed algorithms impact non-profit publishers?
November 7, 2018 | By Rande Price, Research VP – DCN -
Research
Are mobile news aggregators on the rise as referral traffic sources?
October 30, 2018 | By Clare Carr, Vice President of Marketing—Parse.ly -
Research
How publishers align business models with strategies for social media distribution
October 24, 2018 | By Rande Price, Research VP – DCN -
Research
In-house agencies on the rise with marketing companies
October 17, 2018 | By Rande Price, Research VP – DCN