Research / Insights on current and emerging industry topics
Archive
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Viacom dispels stereotypes and reveals actionable insights with its “Generations” study
August 15, 2019 | By Maureen Morrison, Independent Marketing Consultant
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Research
What Pew’s latest industry stats say about the media marketplace
August 7, 2019 | By Rande Price, Research VP – DCN -
Research
The halo effect is real: New research confirms that ads perform better in quality contexts
August 1, 2019 | By Rande Price, Research VP – DCN -
Research
Marketers seek brand safety and awareness, but focus spending on search and social
July 31, 2019 | By Michelle Manafy, Editorial Director – DCN -
Perspectives
Native advertising had a great 2018 and it shows no signs of slowing
July 29, 2019 | By Todd Krizelman, CEO – MediaRadar -
Research
Journalists are worried about the future of journalism
July 23, 2019 | By David Gosen, CCO—Cxense -
Research
Young people rely on the news. Unfortunately, they don’t always find it reliable.
July 12, 2019 | By Michelle Manafy, Editorial Director – DCN -
Research
Content discovery is a critical component of SVOD success
July 2, 2019 | By Michelle Manafy, Editorial Director – DCN -
Research
Highlights and Insights from Mary Meeker’s annual Internet Trends Report
June 25, 2019 | By Rande Price, Research VP – DCN -
Research
How people find news and what they’ll pay for
June 19, 2019 | By Rande Price, Research VP – DCN -
Research
The future of media will be personal, according to PwC
June 12, 2019 | By Rande Price, Research VP – DCN -
Research
The podcast market is booming. Research offers insights into monetization and the marketplace
June 5, 2019 | By Rande Price, Research VP – DCN