Research / Insights on current and emerging industry topics
Archive
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Research
How publishers can develop a content-to-commerce strategy
November 3, 2020 | By Rande Price, Research VP – DCN
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Research
How to combat ad fraud spikes during the holiday season
October 27, 2020 | By Alynn Beyder, Senior Product Marketing Manager – IAS -
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Publishers show digital growth amidst pandemic closures and consolidations
October 26, 2020 | By Rande Price, Research VP – DCN -
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Parks’ latest OTT Market Tracker digs into Disney’s decision to skip theatrical premieres
October 21, 2020 | By Michelle Manafy, Editorial Director – DCN -
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Covid-19 presents opportunities for audience-focused publishers
October 20, 2020 | By Rande Price, Research VP – DCN -
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Learning from past events to prepare for election day coverage
September 30, 2020 | By Jill Nicholson, Senior Director of Customer Education – Chartbeat -
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Climate change news coverage has declined. The audience for it has not.
September 23, 2020 | By Fran Berkman, Newsroom Engagement Manager – Taboola and
Jonathan Quach, Software Engineer – Taboola -
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The industries surprising us with their ad spend in correlation to Covid-19
September 16, 2020 | By Todd Krizelman, CEO – MediaRadar -
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Despite Covid-19 setback, PwC forecasts modest media and entertainment growth
September 15, 2020 | By Rande Price, Research VP – DCN -
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Americans are critical of news institutions. That’s not all bad
September 8, 2020 | By Rande Price, Research VP – DCN -
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Publisher revenue down 2.3% with revenue diversification alleviating ad declines
September 1, 2020 | By Michelle Manafy, Editorial Director – DCN -
Research
Get your ad message right so that new TV audiences tune in
August 26, 2020 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel